Vodafone : Symphonia

November 16th, 2009 by Bibhuti | Email This

If you can’t think of ways to sell your brand by it’s features then create something unique, beautiful and associate with it. Vodafone Newzealand did that precisely by reconstructing the Tchaikovsky’s 1812 Overture using 1000 mobile phones and 2000 texts. It took them 53 different ringtone alerts and a lot of practice to create the Symphonia. It’s one of those things which is bound to spread virally.

Via [guerrillacomm]