stuff.co.nz : Rotten Tomatoes
November 27th, 2009 by Bibhuti | Email This
“If our team don’t break stories first, there are consequences.”
Part of a campaign to promote fast-breaking new at Stuff.co.nz, a major New Zealand news website. It was one of a series of live ‘punishments’ meted out to real members of staff for being late with the news. Hamish was pelted with 150 kilograms of over-ripe tomatoes in front of morning rush hour traffic.
Agency: Big Communications, New Zealand
Account Manager: Diane Rickit
Creative Director: Joe Holden
Deputy Creative Director: Isaac Thackray
Art Director: Tom Etuata
Art Director: Guy Johnson
Account Director: Ant Salmon
Via [scaryideas]
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2 Responses to “stuff.co.nz : Rotten Tomatoes”
By Billboard Outdoor Ads on Dec 2, 2009 | Reply
Hard to believe the reporter would put up with this, even for extra pay…was this a stunt double as well?
By Bibhuti on Dec 2, 2009 | Reply
Agreed. I can’t digest it either.