Axe : Destiny

November 28th, 2009 by Bibhuti | Email This

“So sorry Destiny. The power of Fragrance.”

The days of Destiny are over. Poor destiny was overridden by the Axe Temptation, at least in this television commercial from Argentina. The typical Axe theme is refreshingly presented with a nice story and a wicked twist. Nice campaign.

Agency: Ponce Buenos Aires, Argentina
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Christian Rosli
Group Creative Director: Hernan Ponce, Hernan Ibarra-Puentes and Walter Aregger
Copywriter: Juan Ure
Agency Producer: Jose Silva
Head of Production: Roberto Carsillo