XOXO Clothing Line : Window Theater
December 6th, 2009 by Bibhuti | Email This
Nothing will surprise me anymore. Everybody knows that sex sells in advertising, but this marketing stunt for female clothing line XOXO in New York is crossing the line way too much.
The scene in a young woman’s apartment is recreated in a holiday window display where two “living mannequins” models try on clothes, flip through magazines and even paint each other’s fingernails. After dark they switch to evening wear and spend hours getting dressed for a night on the town. All in front of curious onlookers.
Creative Director and Designer: Carol Powley
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One Response to “XOXO Clothing Line : Window Theater”
By Ignacio Molins on Aug 8, 2011 | Reply
I fully agree. Problem is that it will generate awareness but feww people will recall the brand!
See my article on effectiveness of sensual communication: http://themarketingwok.blogspot.com/2011/06/effectiveness-of-sensual-advertisement.html