Orange : Don’t Text And Drive

January 20th, 2010 by Bibhuti | Email This

“Don’t Text And Drive.”

A public awareness campaign by Orange Israel to illustrate the danger of texting
while driving. An image of office discussion is superimposed with that of a family
on road to give the message that you get distracted and are mentally present
somewhere else by texting while driving.

Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel

Via [The Inspiration Room]

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