Listerine : The Great Indian Snake Charmer

January 26th, 2010 by Bibhuti | Email This

“Bye-Bye Bad Breath.”

It’s always tough to carry forward the family legacy specially when your father is
the world famous snake charmer. In the pilgrim town of Varanasi, on the banks of
holy river Ganga, the son takes over the family business but fails miserably. Every
snake seems to run away from him rejecting the hypnotic tune of his veen.
Perflexed and saddened by such rejection, the poor chap goes back to his Gypsy
Godmother who finally solves the cusrious case of the disappearing snakes.

Agency: JWT India
Executive Creative Directors: Senthil Kumar & Tista Sen
Art Director: Piyash Ghosh
Copywriter: Senthil Kumar
Production Company: Good Morning Films
Director: Shashanka Chaturvedi
Agency Producer: Suprotim Day
Producer: Vikram Kalra