Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys.
The advertisement’s unusually humorous, feminine look and feel are designed to
arouse the interest of a new target group and raise awareness of Dean’s Whisky
above and beyond its loyal customer base.
Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010
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