Proctor & Gamble : Thank You Mom

March 5th, 2010 by Bibhuti | Email This

The only universal truth which nobody can challenge is the unconditional and selfless
love of moms. P&G (Procter & Gamble) has released a new commercial dedicating to all
moms for everything they do. The commercial titled “You’ll Never Walk Alone” features
the music of Shirley Bassey and simply says; Thank You, Mom for all the wonderful
things you do. It’s good for any brand to be associated with such emotional and feel
good type campaign which definitely gives a lift to the brand’s image.

Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriter: Karl Lieberman
Art Director: Ryan O’Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Kevin Diller