IKEA Couches : Metro Station
March 16th, 2010 by Bibhuti | Email This
In a very simple but smart guerilla campaign, IKEA is promoting their two couches
“Ektorp” and “Kalstad” by strategically placing them in Paris métro stations. This is
really effective as most of the waiting passengers are more than likely to test them.
Agency: IKEA, France
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