Vellant : The Book With 186 Co-authors

March 30th, 2010 by Bibhuti | Email This

Assuming that every reader interprets an interesting book differently, they wanted to remind their target that reading is much more satisfying than obtaining information the fast forward way. They spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book, where every reader actively took part in generating its content. They created another story to the story, as seen through their own eyes. After the pages came back, they published the end result: a book with 186 coauthors and also revealed the author and the name of the book.

Agency: Mercury360, Bucharesti, Romania
Group Creative Director: Cristina Diaconescu
Art Director: Cristina Diaconescu
Copywriter: Simona Lazar
Strategic Planner: Paul Kasprovski
PR Executive: Janina Oprea
Account Executive: Catrinel Constantinescu
Published: February 2010