China Environmental Protection Foundation

May 11th, 2010 by Bibhuti | Email This

A busy pedestrian crossing in China was taken over by a large canvas with a leafless tree on the road. On both sides of the crossing were sponge cushions placed, soaked in green environmentally friendly washable and quick dry paint. This way footprints represents green leafs. This ambient campaign was made for China Environmental Protection Foundation.

Agency: DDB, China

Via [directdaily]

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Tags: Ambient, CEPF, China, DDB, Guerilla, Public Awareness

 

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