Lynx Dry : Girls Look Hot Wet Guys Don’t

June 6th, 2010 by Bibhuti | Email This

“Girls Look Hot Wet. Guys Don’t.”

Axe/Lynx always find a way to their target customers of “young guys” through women. All of their campaigns revolve around the same tried and tested theme and this one is no different.

The integrated advertising campaign which includes television commercials and an interactive site simply gives the message, “Girls Look Hot Wet. Guys Don’t”. So if you don’t want to get rejected by beautiful women because of sweaty clothes then you know which brand to go for. The Lynx Effect site allows you to see the result of spraying the antiperspirant in an interactive manner.

Agency: Generator United, Sydney

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Tags: Ambient, deodorant, Generator United, Guerilla, Lynx, Sydney, Unilever

 

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