McDonald’s Free Coffee : Napper

August 16th, 2010 by Bibhuti | Email This

In a simple yet intelligent guerrilla stunt in Canada, McDonald’s planted sleeping people underneath subway posters advertising a free coffee giveaway. As they claim there is good chance that people would have noticed and smiled too, making it a successful cost-effective campaign.

Agency: Cossette, Canada

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Tags: Ambient, Cossette, Guerilla, McDonalds

 

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