Volkswagen Vento : Audio Meets Print

September 21st, 2010 by Bibhuti | Email This

Surprise and get noticed. Well, everybody knows that but how many can implement it to their advantage. The last thing someone would be expecting early in the morning is to read or should I say hear a “talking ad” in their daily newspaper. But, that’s what precisely done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India.

As the page is opened a light-sensitive speaker weighing no more than a mere 10-15 grams and stuck on the extreme left panel in the advertisement cries out the following in a loop:

“Best in class German engineering is here. The new Volkswagen Vento. Built with great care and highly innovative features. Perhaps that’s why it breaks the hearts of our engineers to watch it drive away.

“The new Volkswagen Vento. Crafted with so much passion, it’s hard to let it go.

“Volkswagen. Das Auto.”

Talking advertisements might have been done before but not sure if in such mega scale with daily newspapers of the size and reach of TOI and Hindu. I wonder how much would have been the cost for this campaign. With everyone talking and social networking sites buzzing, it’s worth it.