Lusy Laksita Broadcasting School : Strawphone

November 1st, 2010 by Bibhuti | Email This

Microphone can be strongly associated with the role of radio DJ, MC and any other profession from broadcasting field. Lusy Laksita Broadcasting Course is opened for young people who want to learn about broadcasting.

To promote Lusy Laksita Broadcasting Course they created “Strawphone”. Strawphone utilises a straw and they made it look similar to a microphone by putting a sponge, thus it looks like a mini microphone. They put strawphone inside the drinks ordered in cafe or restaurant usually visited by young people.

Agency: Existcomm, Yogyakarta, Indonesia
Creative Director: Margareta Wulandari
Art Director: Alfonsus Lisnanto
Copywriter: Doppy C. Prasetya
Published: September 2010