Cadbury Dairy Milk : Meetha

March 20th, 2011 by Bibhuti | Email This

“khane ke baad, meethe mein kuch meetha ho jaye.”

Cadbury India recently launched a new campaign based on the Indian custom of consuming “meetha” post dinner. The best thing about this commercial is that it makes you feel good due to it’s innocence and sweetness.

I am not a big fan of using kids in each and every advertisements for emotional quotient. And it irritates me more when they are made to act like grown ups. Thankfully, in this ad the context is right and the kid is so cute and acted beautifully.

Agency: Ogilvy & Mather, India

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Tags: Cadbury, Chocolate, India, Ogilvy & Mather, TVC

 

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