There is nothing wrong in getting inspired from any original work in any creative field. It’s a form of flattery. But, doing a blatant copy and hoping not to get caught is both unethical and foolish in these times when the world is getting smaller day by day. There is no dearth of such copy cats in the field of advertising. Here are 20 print ads with creative original ideas which were copied later.
| Original |
Ctrl C Ctrl V |
| JINLI Cell Batteries (2008) |
Radioshack Batteries (2011) |
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| Agency: Beijing Huayida Advertising, China |
Agency: Arnold Worldwide, USA |
| Land Transport Safety Authority (1998) |
Land Transport Safety Authority (2010) |
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| Agency: Saatchi & Saatchi, New Zealand |
Agency: Draft FCB, Romania |
| Beka International Hairstylist (2003) |
Pantene Nature Fusion (2010) |
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| Agency: Ogilvy, Brazil |
Agency: Grey, South Africa |
| Sportlife Chewing-Gum (2006) |
Stimorol Gums (2010) |
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| Agency: JWT PPGH Group, Netherlands |
Agency: Ogilvy, South Africa |
| Nissan Pick-Up (2004) |
New Volkswagen Touareg (2010) |
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| Agency: TBWA,France |
Agency: Mudra DDB, India |
| Loctite Glue Henkel (2001) |
Holys Mega Glue (2006) |
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| Agency: DM9 DDB, Brazil |
Agency: Ogilvy & Mather, Thaïland |
| Omax Wide Angle Lenses (2009) |
LeicaShop Wide Lens Cameras (2009) |
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| Agency: Publicis, India |
Agency: Demner Merlicek & Bergmann, Austria |
| Bic Extra Fine (2007) |
Papermate Extra Fine (2000) |
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| Agency: Publicis, Singapore |
Agency: Young & Rubicam Caracas, Venezuela |
| Original Volkswagen Battery (2000) |
Koba Car Battery (2009) |
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| Agency: AlmapBBDO, Brazil |
Agency: Fortune Promoseven, Oman |
| Davivienda Bank Money Transfer (2007) |
Western Union Money Transfer (2008) |
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| Agency: Leo Burnett, Colombia |
Agency: Saatchi & Saatchi, Vietnam |
| Racco Anti-Ageing Cream (Feb 2008) |
Olay Anti-Ageing Cream (Sep 2008) |
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| Agency: ByVivas Curitiba, Brazil |
Agency: Saatchi & Saatchi, Singapore |
| Chesdale Cheese (2004) |
Kraft Foods Cheese (2008) |
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| Agency: FCB, Singapore |
Agency: JWT, UAE |
| Oil of Olaz (2006) |
Olay Total Effects (2008) |
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| Agency: Saatchi & Saatchi, Germany |
Agency: Saatchi & Saatchi, UAE |
| La Rose Lingerie Store (2002) |
Simone Perèle Lingerie (2008) |
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| Agency: Strusi Estudio Creativo, Venezuela |
Agency: Liwa Advertising LLC, UAE |
| Philips Long-Life batteries (2005) |
Eveready Batteries (2007) |
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| Agency: DDB, Brazil |
Agency: Rediffusion D Young & Rubicam, India |
| BMW X5 (2003) |
Volkswagen Touareg (2006) |
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| Agency: Leo Burnett, Norway |
Agency: Medina Turgul DDB, Turkey |
| Weru Soundproof Windows (2004) |
Strepsils (2007) |
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| Agency: Scholz & Friends, Germany |
Agency: Euro Rscg Adwork, Indonesia |
| Palladium Fitness Centre (1998) |
Weight Watchers (2006) |
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| Agency: Leo Burnett Madrid, Spain |
Agency: FCB, Germany |
| The Axe Effect (2003) |
Recycle Boutique (2007) |
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| Agency: Lowe Pirella Fronzoni, Italy |
Agency: M&C Saatchi,New Zealand |
| Softee Toilet Paper (1998) |
Scottex Toilet Paper (2009) |
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| Agency: Saatchi & Saatchi, Singapore |
Agency: DuvalGuillaume Antwerp, Belgium |
4 Responses to “Ctrl C Ctrl V Advertisements”
By Rajul Pasrija on Aug 28, 2011 | Reply
Thats a good compilation of such copying and pasting.
There seemed to be some big names there.
By Hipolito M. Wiseman on Sep 15, 2011 | Reply
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