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Best-Ever Advertising Slogans

May 8th, 2011 by Bibhuti | Email This                      

In the matter of heart, they say silence speaks a lot. Business, Politics and Advertising are a little different. You need to shout aloud from the roof top to be heard.

Like the war cry, you need a Slogan to imprint your brand name in people’s mind. A slogan can highlight the product’s feature or benefit or ask a question or say something which has absolutely nothing to do with the product. Nike’s slogan “Just Do It” doesn’t say anything about the product, but yet it’s one of the most popular tagline ever. The only rule which probably should be followed is to keep it short and witty. A few words can say a lot.

Here are some memorable slogans over the years which have made a mark. There are thousands of them and I am sure I have missed many good ones. Please let me know your pick which should have made the list.

No. 1: There Are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard.
Mastercard
Agency: McCann Erickson, 1997
No. 2: Cancer Cures Smoking. (Cancer Patients Aid Association)
Mastercard
Agency: Ogilvy & Mather India, 2003
No. 3: Think Different. (Apple)
Mastercard
Agency: Chiat/Day, 1997
No. 4: Impossible Is Nothing. (Adidas)
Adidas
No. 5: Yes We Can.
Obama
No. 6: The Ultimate Driving Machine. (BMW)
BMW
Agency: Ammirati & Puris, 1971
No. 7: Because You’re Worth It. (L’Oréal)
Loreal
No. 8: Can You Hear Me Now? (Verizon)
Verizon
Agency: Bozell Worldwide, 2002
No. 9: Just Do It. (Nike)
Nike
Agency: Wieden + Kennedy, 1988
No. 10: Got Milk? (California Milk Processor Board)
Got Milk
Agency: Goodby, Silverstein & Partners, 1993
No. 11: Like a Rock. (Chevy)
Chevy
Agency: Detroit’s Campbell-Ewald, 1991
No. 12: Do You Yahoo!?
Yahoo
Published: 1996
No. 13: I’m Lovin’ It. (McDonald’s)
McDonald's
Agency: Heye & Partner, 2003
No. 14: Be All You Can Be. (U.S. Army)
U.S. Army
Agency: N.W. Ayer
No. 15: Don’t Leave Home Without It. (American Express)
Amex
Agency: Ogilvy & Mather, 1975
No. 16: We Try Harder. (Avis)
Adidas
Agency: Doyle Dane Bernbach, 1963
No. 17: Neighbour’s Envy. Owner’s Pride. (Onida)
Onida
Agency: Doyle Dane Bernbach, 1963
No. 18: Have a Break. Have a KitKat.
KitKat
No. 19: Connecting People (Nokia)
Nokia
Published: 1992
No. 20: The Few. The Proud. The Marines. (U.S. Marines)
U.S. Marines
Agency: J. Walter Thompson, 1976
No. 21: Let Your Fingers Do the Walking. (Yellow Pages)
Yellow Pages
Agency: Geers Gross, 1964
No. 22: We Bring Good Things to Life. (GE)
GE
Agency: BDDO Worldwide, 1972
No. 23: Never Follow. (Audi)
Audi
No. 24: The World’s Local Bank. (HSBC)
HSBC
No. 25: It Gives You Wings. (Redbull)
Redbull
No. 26: Don’t Dream It. Drive It. (Jaguar)
Jaguar
No. 27: A Diamond Is Forever. (DeBeers)
DeBeers
Agency: N.W. Ayer & Son, 1944
No. 28: American by Birth. Rebel by Choice. (Harley Davidson)
Harley Davidson
No. 29: The Power of Dreams. (Honda)
Oracle
No.30: Intel Inside.
Oracle
Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (11 votes, average: 4.27 out of 5)
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    1. 18 Responses to “Best-Ever Advertising Slogans”

    2. By Mercedes on May 9, 2011 | Reply

      One of my favorites is ‘Find your beach.’ for Corona.

    3. By Daniel on Nov 10, 2011 | Reply

      i have a question .. Why does Mazda use Zoom Zoom? i just cant get it :-/

    4. By crosby on Jan 27, 2012 | Reply

      i need a slogan for a radio magazine show called ”THE WRaP” can any one help out?

    5. By Jon P on Mar 29, 2012 | Reply

      I’m lovin’ it.

      Seriously?

    6. By Jon P on Mar 29, 2012 | Reply

      The WRaP. News you can sink your teeth into.

    7. By Auburn Wa Church on Mar 31, 2012 | Reply

      our church slogan is “faith in God, victory in life!” we think its good!

    8. By sailesh on Apr 24, 2012 | Reply

      Why does Mazda use Zoom Zoom
      It sounds like that !! zoom zoom :D

    9. By sune on Jun 5, 2012 | Reply

      i need a slogan for a pastel training centre
      any one that can help out?

    10. By raghav on Jun 7, 2012 | Reply

      yes of course,

      but quality requires fee you know..

      if you are really interested to find a rocking slogan, please contact.

      regards,
      raghav

    11. By Dan on Jun 8, 2012 | Reply

      Sleepy’s “for the rest of your life”

    12. By Truth well told on Jul 12, 2012 | Reply

      Crossby, if “The wrap” is a news magazine you could go for something like this:

      Shit happens.
      And thats The Wrap.

      On the house my Buddy Crossby and if you can convince the customer, you`ve got yourself a career.

      Good luck. :-D

    13. By Truth well told on Jul 12, 2012 | Reply

      By the way, your list of slogans weren`t really any good.

      Try to find the truth of the product instead of meaningless wannabe-intelligent bullshit sentences.

      Diamonds are forever, is the only one resembling any truth and sense.

      The Us Marines should stick to

      “Death before dishonor. Simple as that”

      MacDonalds: “Truly, truly drooling”

      Mazda: “Cause were seriously smarter than you.”

      Obama: Let`s try our best.

      ——

      most slogans are just meaningless bullshit with a pun or an attempt at wordplay, or zen.budist bullshit like meaningless ness.

      I`ve got the true message from Loreal straightened out beneath:

      LOREAL:
      Cause your worth close to five bucks

      I`m trying to to ruining the entire advertising industry, by the way so, I`m giving the greatest slogans you`ll ever hear slogans away for free, simply to fuck the entire marked up.

      ;-)

    14. By Deepan Rajan on Jul 17, 2012 | Reply

      We are into interior designing, we are specialized in shop desgning, home renovation, kitchen cabinet works, ACP works etc

      I am looking for good catching slogans for my company.

    15. By tanvi mapara on Jul 22, 2012 | Reply

      no words……………..
      best….best….best….

    16. By GABY on Aug 31, 2012 | Reply

      I AM LOOKING FOR SOME SLOGANS FOR A NEW PRODUCT, ITS A SOY MILK POWDER

      I NEED SOMETHING SHORT AND FRESH, CAN YOU HELP ME IN SOME WAY?

    17. By rey on Oct 10, 2012 | Reply

      “Think outside the bun.” -Taco Bell
      Very smart slogan, they are try to say Burgers are too mainstream

    18. By Gyana on Mar 20, 2013 | Reply

      No.30:@Intel….
      Intel still outside for tablets:)

    19. By Gurbaksh on Sep 25, 2013 | Reply

      I am looking slogan on best India Tour

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