Best-Ever Advertising Slogans
May 8th, 2011 by Bibhuti | Email ThisIn the matter of heart, they say silence speaks a lot. Business, Politics and Advertising are a little different. You need to shout aloud from the roof top to be heard.
Like the war cry, you need a Slogan to imprint your brand name in people’s mind. A slogan can highlight the product’s feature or benefit or ask a question or say something which has absolutely nothing to do with the product. Nike’s slogan “Just Do It” doesn’t say anything about the product, but yet it’s one of the most popular tagline ever. The only rule which probably should be followed is to keep it short and witty. A few words can say a lot.
Here are some memorable slogans over the years which have made a mark. There are thousands of them and I am sure I have missed many good ones. Please let me know your pick which should have made the list.
| No. 1: There Are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard. |
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| Agency: McCann Erickson, 1997 |
| No. 2: Cancer Cures Smoking. (Cancer Patients Aid Association) |
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| Agency: Ogilvy & Mather India, 2003 |
| No. 3: Think Different. (Apple) |
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| Agency: Chiat/Day, 1997 |
| No. 4: Impossible Is Nothing. (Adidas) |
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| No. 5: Yes We Can. |
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| No. 6: The Ultimate Driving Machine. (BMW) |
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| Agency: Ammirati & Puris, 1971 |
| No. 7: Because You’re Worth It. (L’Oréal) |
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| No. 8: Can You Hear Me Now? (Verizon) |
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| Agency: Bozell Worldwide, 2002 |
| No. 9: Just Do It. (Nike) |
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| Agency: Wieden + Kennedy, 1988 |
| No. 10: Got Milk? (California Milk Processor Board) |
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| Agency: Goodby, Silverstein & Partners, 1993 |
| No. 11: Like a Rock. (Chevy) |
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| Agency: Detroit’s Campbell-Ewald, 1991 |
| No. 12: Do You Yahoo!? |
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| Published: 1996 |
| No. 13: I’m Lovin’ It. (McDonald’s) |
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| Agency: Heye & Partner, 2003 |
| No. 14: Be All You Can Be. (U.S. Army) |
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| Agency: N.W. Ayer |
| No. 15: Don’t Leave Home Without It. (American Express) |
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| Agency: Ogilvy & Mather, 1975 |
| No. 16: We Try Harder. (Avis) |
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| Agency: Doyle Dane Bernbach, 1963 |
| No. 17: Neighbour’s Envy. Owner’s Pride. (Onida) |
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| Agency: Doyle Dane Bernbach, 1963 |
| No. 18: Have a Break. Have a KitKat. |
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| No. 19: Connecting People (Nokia) |
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| Published: 1992 |
| No. 20: The Few. The Proud. The Marines. (U.S. Marines) |
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| Agency: J. Walter Thompson, 1976 |
| No. 21: Let Your Fingers Do the Walking. (Yellow Pages) |
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| Agency: Geers Gross, 1964 |
| No. 22: We Bring Good Things to Life. (GE) |
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| Agency: BDDO Worldwide, 1972 |
| No. 23: Never Follow. (Audi) |
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| No. 24: The World’s Local Bank. (HSBC) |
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| No. 25: It Gives You Wings. (Redbull) |
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| No. 26: Don’t Dream It. Drive It. (Jaguar) |
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| No. 27: A Diamond Is Forever. (DeBeers) |
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| Agency: N.W. Ayer & Son, 1944 |
| No. 28: American by Birth. Rebel by Choice. (Harley Davidson) |
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| No. 29: The Power of Dreams. (Honda) |
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| No.30: Intel Inside. |
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7 Responses to “Best-Ever Advertising Slogans”
By Mercedes on May 9, 2011 | Reply
One of my favorites is ‘Find your beach.’ for Corona.
By Daniel on Nov 10, 2011 | Reply
i have a question .. Why does Mazda use Zoom Zoom? i just cant get it :-/
By crosby on Jan 27, 2012 | Reply
i need a slogan for a radio magazine show called ”THE WRaP” can any one help out?
By Jon P on Mar 29, 2012 | Reply
I’m lovin’ it.
Seriously?
By Jon P on Mar 29, 2012 | Reply
The WRaP. News you can sink your teeth into.
By Auburn Wa Church on Mar 31, 2012 | Reply
our church slogan is “faith in God, victory in life!” we think its good!
By sailesh on Apr 24, 2012 | Reply
Why does Mazda use Zoom Zoom
It sounds like that !! zoom zoom