Bar Aurora e Boteco Ferraz : Drunk Valet
June 21st, 2011 by Bibhuti | Email ThisTo increase awareness about drunk driving, Bar Aurora e Boteco Ferraz did a guerilla stunt “Drunk Valet”. They put a different valet to park the customers’ cars: a drunk one. So, as people refused to give up their keys, they delivered the message in the parking ticket: Never let a drunk driver take your car. Even if that driver is you.
This is a pretty simple concept but delivers the message loud and clear. Great job!!
Agency: Ogilvy, Brazil
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