Vibrocil : Perfume, Pie, Roses

July 12th, 2011 by Bibhuti | Email This

“You miss out when you can’t breath in.”

Perfume: We took the classical cartoon cliche of the “smell hand” and change it into the “L” hand sign that stands for looser. Therefore our character is a looser because he cannot smell the lady’s perfume.

Pie: The “smell hand” now comes from a pie and makes fun of the kid who doesn’t notice it, although he is in search for goodies.

Roses: In this case we used the “smell hand” cliche from the old cartoons as a “going down” gesture. Therefore the actress is down because she cannot smell the flowers sent by the lover/admirer.

Agency: Centrade Saatchi&Saatchi, Romania
Creative Director: Jorg Riommi
Art Director: Ionut Vlad
Copywriters: John Pallant, Andreea Bagita
Illustrator: Mihai Tenovici
Additional Credits: Liana Petrascu, Ema Spirache, Corina Bratu