“Men over 180cm earn 10% more money.
Go get them!”
High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.
Agency: Grey Worldwide, Germany
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner
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