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Kodak : More Shots More Chances

January 21st, 2012 by Bibhuti | Email This

Kodak : More Shots More Chances

“More Shots, More Chances.”

Kodak is going through bad times now but they did good this print advertising campaign in 2005. The ad presents multiple shots (16 rows, 20 columns) with the tag line under the one exception and a picture of the 2GB SD memory card with the tag line, “More Shots, More Chances”.

The campaign won Gold and Silver Press Lions at Cannes 2006, Bronze in the 2006 Clio Awards, and bronze at the Asia Pacific Advertising Festival 2006.

Agency: Ogilvy, Thailand
Creative Director: Nopadol Srikieatikajohn
Copywriter: Torpun Lersin
Art Director: Passakorn Chantrawan
Photographer: Kiradee Ketakinta
Typographer: Phurin Pongchokedeelert
Published: 2005

Via [The Inspiration Room]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 5 out of 5)
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    1. One Response to “Kodak : More Shots More Chances”

    2. By Gary LaPointe on Jan 21, 2012 | Reply

      They didn’t run that in the United States did they?

      I’d think the outrage would be very high and be bad PR for them (regardless of how funny it might be…).

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