Pedigree Dog Food : Dog Leash

July 28th, 2012 by Bibhuti | Email This

Pedigree Dentastix is a chewing product for dogs that cleans the dogs teeth while he is biting and chewing it. It is dental care for dogs. They placed dog leashes outside butchers and supermarkets, tied to the hooks that are meant tort his purpose. Only — their leashes were only half leashes. The dog was missing — it had used its strong teeth to cut the leash. The target audience were all dog owners. They pay special attention to these hooks outside supermarkets, especially when they see a leash. On the leash one could read. Dental care with bite. Daily Pedigree Dentastix.”

Agency: TBWA, Switzerland
Executive Creative Director: Magnus Sambo
Creative Director: Frederick Rossmann
Editor: Simon Smit
Art Director: Ondrej Maczko
Graphics: Johannes Doering
Account Manager: Lanny Cresta