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IPL : Koi Nahin Bachega

March 13th, 2013 by Bibhuti | Email This                      

Ogilvy Mumbai has created this beautiful and colorful campaign for the sixth edition of the Indian Premier League (IPL). As the festival of color ‘Holi’ is round the corner this ad makes more impact. The punch line is “Koi Nahin Bachega” and the message is; Like you can’t escape the colors during Holi, you can’t escape the fever, excitement and mania of IPL..

Agency: Ogilvy & Mather, India
Creative: Ryan Mendonca, Vishal Bagade, Ritik Sachdev, Francis Thomas, Nithin Narayan, Gandhali Karnik, Abhijit Avasthi and Rajiv Rao
Account management: Makarand Nadkarni, Darryl Almeida, Kunal Dangarwala, Dharam Valia and Navin Talreja
Account planning: Aditya Jaishankar and Kawal Shoor
Production: Corcoise Films
Direction: Prasoon Pandey
Producer: Cyrus Pagdiwala
Music: Ehsaan Loy
Lyrics: Ila Arun

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4.5 out of 5)
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