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Steinlager Beer : Be The Artist

October 7th, 2013 by Bibhuti | Email This                      

Be The Artist Not The Canvas

Be The Artist Not The Canvas

Be The Artist Not The Canvas

Be The Artist Not The Canvas

The ad agency press note:

“New Zealand’s binge drinking culture makes headlines most weekends. Accordingly, Steinlager has launched a cleverly crafted campaign that employs humour to get the message across. The internet is full of pranks played on those who have had a bit much to drink. Naturally, the spotlight is usually on the prankee, rather than the pranker. “Be the artist” aims to give kudos to the person who retained enough of their wits at the end of the night to put pen to forehead, and demonstrate that the sensible drinker can also be the most fun at a party.”

Agency: DDB, Auckland

Via [copyranter]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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