“Let us keep on dreaming of a better world.”
Agency: Duval Guillaume Antwerp, Belgium
Account: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Photographer: Evert Thiry
Retouching: Cyan.be
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“Enjoy a longer lasting Valentine’s Day.
Be bad. Drink good”.
Agency : DDB Melbourne, Australia
Executive Creative Director : Michael Faudet
Art Directors / Copywriters : Michael Davey, John Akritidis
Typographer : John Zurbo
Via [adsoftheworld]
What has Valentine’s Day to do with water ? I guess “Nothing”. This is where creativity comes into play to make a connect between two disjoint things. And what better way to achieve it other than through a little bit of sexual content. This is done so aesthetically with brilliant art direction and typography that you might just ignore the disconnect.
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(3 votes, average: 4.67 out of 5) Loading ... |
I have no special talents. I am only passionately curious. ~Albert Einstein
Not everyone is even a distant close to Albert Einstein in regards to physics and science, but most definitely will surpass him in curiosity level about beautiful women. In this guerilla campaign the agency is banking on curiosity factor.
Napkins with lipstick stains were left on tables in pubs and inside the napkins was an ad for Detective Smith. I wonder how many people would hire Detective Smith but many would like to kick him for the beautiful trap.
 (2 votes, average: 4 out of 5) Loading ... |
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Manuel Ostyn, Sebastien De Valck, Gilles Deboncourt
Photographers: Evert Thiry, Pierre Pironet, Gregor Colienne
Via [adsoftheworld]
What do you expect a dedicated men’s magazine to preach about ? People might have different answers to it but the easiest selling point will be to talk about the species from Venus. This ad is simple in it’s approach and doesn’t try to be too smart. The photography is sharp and eye catching. No harm in dreaming and I agree with the copy “Let us keep on dreaming of a better world“.
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(1 votes, average: 4 out of 5) Loading ... |
Agency: DDB, South Africa
Via [DirectDaily]
In India you will find astrologer and godman at every corner. And if you happen to go to them for advice on your future then you will most likely be told about all kind of problems that are coming to hit you unless you perform some rituals as suggested by them. What choice you have when you are scared to death ?
You might be wondering what’s this to do with the advertisement of CCTV system. The common thing between them is “Fear Factor“. Polaroid photos were taken outside homes and businesses and a sticker with message “With a CCTV security system you could have seen me outside your house” was placed on the back before dropping them in their respective mailboxes. I think this an innovative and bold idea(as some might not like it) to demonstrate the disadvantages of not having a CCTV and suggesting to go for one.
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(3 votes, average: 4.33 out of 5) Loading ... |
Agency: BBDO, Berlin
This is an old outdoor campaign for a German lingerie store Blush. Did you notice the arrow mark at all in the photos ? With such a raunchy model on display, I don’t blame if you didn’t. The banners showing a hot model shedding off her clothes gradually are placed leading to the store. This is bound to generate curiosity among the people to know more about the store. Nice idea.
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(5 votes, average: 4.8 out of 5) Loading ... |
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