Home Centre : Lost
December 13, 2007 – 2:46 pm by Bibhuti | No Comments »
Funny. Makes me smile. I am ready to be lost in the huge Home Centre after seeing this campaign. See you after few years.
   (3 votes, average: 3.67 out of 5) Loading ... |
Virgin Atlantic
December 11, 2007 – 12:29 pm by Bibhuti | No Comments »
Brilliant idea for a guerilla/ambient campaign. This will certainly make people notice and may leave a smile on their face. Any medium which can do that is a winner.
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(4 votes, average: 4.5 out of 5) Loading ... |
Axe : Cake
November 29, 2007 – 11:41 am by Bibhuti | No Comments »
The Axe advertisements have always been consistent and good. They have got a selling formula of girls chasing guy and they don’t try to experiment much with it. But it works well as the execution is always good and this campaign is no different. Good Work.
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(3 votes, average: 2.67 out of 5) Loading ... |
Reynolds Permanent Marker : Stain
November 26, 2007 – 2:09 pm by Bibhuti | No Comments »
Advertising Agency : JWT
Agency Location : Tunisia
Creative Director : Georges Yammine
Art Director : Moez Tarifa
Copywriter : Georges Yammine
It is complex to be simple and simple to be complex. A simple and nice idea to make the point about Reynolds Marker. There is only one problem with this campaign. This rules out Reynolds to venture into washing powder business.
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(5 votes, average: 3.8 out of 5) Loading ... |
www.pfizer.com
November 25, 2007 – 4:45 am by Bibhuti | No Comments »
How can you escape this ad? You can’t help but notice it. The agency has identified one of the best place for the guerilla campaign. Nice work.
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(4 votes, average: 4 out of 5) Loading ... |
Formula
November 15, 2007 – 12:00 pm by Bibhuti | No Comments »
Copy : Builds Strong Teeth
The billboard advertising has to be very innovative and different to catch people’s attention. If you are not that creative but a little smart then also you can manage it sometimes. I have seen huge billboards with hot models on it at the busy traffic signals for a news paper daily campaign. Nobody really cares what’s written as copy and what’s the concept, its instinctive to look at good faces and in the process the brand name.
This advertisement for toothpaste falls into the first category though. It is nicely done and convey the message loud and clear that it builds strong teeth.
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(6 votes, average: 4.17 out of 5) Loading ... |
Recycle Boutique
November 15, 2007 – 11:56 am by Bibhuti | No Comments »
Copy : “Where Old Clothes Feel Young Again”
Agency : M&C Saatchi, Wellington (New Zealand)
Wow!! Never thought anyone can think a concept like this for a recycle boutique. This was my thought till I came across this piece of work for Axe which seems to be original.
Agency : Lowe Pirella Fronzoni (Italy)
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(4 votes, average: 4.25 out of 5) Loading ... |
