www.givingupsmoking.co.uk
July 21, 2008 – 1:51 pm by Bibhuti | No Comments »
“Protect children. Don’t make them breathe cigarette smoke.”
  (1 votes, average: 3 out of 5) Loading ... |
Viva a Vida : Positive or Negative ?
July 17, 2008 – 2:08 pm by Bibhuti | No Comments »
“POSITIVE OR NEGATIVE?
You never know. Use a condom.”
Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda
Backlit display equipped with a timer that makes the light go on and off sequentially. It’s made of translucent material, revealing the positive image when the light is on, and the negative one when the light is off.
|
(1 votes, average: 3 out of 5) Loading ... |
Oman Economic Review : Don’t Drink & Drive
July 15, 2008 – 10:24 am by Bibhuti | No Comments »
Agency: United Media Services
Art Director: Ramesh P
Copywriter: Vinit Pillai
Via [mediame]
|
(1 votes, average: 4 out of 5) Loading ... |
Save Tiger
July 14, 2008 – 10:37 am by Bibhuti | No Comments »
“The national animal is nation’s identity. Save India’s.”
Agency: Lowe, Mumbai, India
Art Director: Pankaj Gharde
Copywriter: Varun Panjwani
|
(1 votes, average: 4 out of 5) Loading ... |
Unicef : Well
July 8, 2008 – 1:14 pm by Bibhuti | No Comments »
The water in the money collection boxes gets closer to the young boy when more money is dropped into the container.
Agency: TBWA\Singapore
Executive Creative Director: Graham Kelly
Art Director: Simon Chew
Copywriter: Justine Lee
Via [ibelieveinadv]
The Challenge
Viet Nam has made rapid progress over the past decades. But many parts of the country have been left behind. It is estimated that nearly 17 milion children in Viet Nam (52%) have no access to save water. And the the figures are much higher in ethnic minority and remote areas.
Unicef has been working with the Vietnamese goverment to provide rural communities with greater access to safe water. It also supports the goverment in developing childfriendly water facilities for kindergartens and schools.
These ongoing aid efforts are part of UNICEF’s contribution to the Millennium Development Goal for water and sanitation: to halve, by 2015, the proportion of people without sustainable access to safe water and basic sanitation.
The Solution
UNICEF is supported entirely by voluntary funds. Because it relies on the contributions of individuals, businesses and goverments, the agency decided to help by creating a fund raising device that will reach out the well-heeled residents and tourists in Viet Nam.
At first glance it may look like a regular donation container. Except, there’s water in it. Designed to look like a cross-section of a well, the water level rises whenever a coin is donated into the container. At the top of the well is a boy symbolizing the children who need help getting access to safe water.
These collecting “wells” will be used to gather donations from visitors to UNICEF’s offices across Viet Nam, as well as locations where well-off locals and tourists gather such as boutique shops, restaurants, clubs and bars.
|
(1 votes, average: 3 out of 5) Loading ... |
ADESF : Anti Smoking
June 29, 2008 – 6:07 am by Bibhuti | No Comments »
“Stop Consuming your body”
Agency: NeogamaBBH, Brazil
Via [adgoodness]
Smoking Kills. I know it. You know it. Everybody knows it. But still people smoke ignoring the evil of smoking. Nevertheless, if a single person is convinced by these awareness campaigns and quit then the effort is worth it. And if these hard hitting visuals can’t convince a few then I doubt anything else apart from death can.
|
(2 votes, average: 5 out of 5) Loading ... |
Nicotinell : Smoking
June 17, 2008 – 10:50 am by Bibhuti | No Comments »
“Smoking causes premature ageing”
Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Copywriter: Ben Clare
Art Director: Patrycja Lukjanow
Photographer: Chris Cordeiro
 (2 votes, average: 4.5 out of 5) Loading ... |
