“Don’t tune out.
Stop Look Listen Think.”
Agency: DDB, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Mark Harricks
Copywriters: Alex Stainton, Guy Lemberg
Art Director: Adam Ledbury
Photographer: Ian Butterworth
Typographer: Dom Bartolo
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“It doesn’t have to end like this.”
Agency: DDB, Canada
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“Texting while you drive will end badly. Don’t.”
Rationale: In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.
Idea: Therefore, they create a “reader’s” campaign. They’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.
Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director/Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu
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Agency: Y&R, France
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“Everyday, the work of too many photographers is used without their consent.”
Agency: Herezie, France
Executive Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Head of Planning: Luc Wise
Print Producer: Capucine Lhermitte
Retoucher: DOCS AD HOC
Credits Photo: Denys Vinson / UPP
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