Seagram : Drink or Drive

February 8, 2008 – 2:58 pm by Bibhuti | No Comments »

(3 votes, average: 3.67 out of 5)

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Tags: Drink, Drive, Public Interest, Seagram

Khaleej Times : Careful where you throw it

February 2, 2008 – 5:21 am by Bibhuti | No Comments »

Agency: Impact BBDO, Abu Dhabi
Creative Director/Writer: Peter Vegas
Creative Group Head/Art Director: Paul Akiki
Senior Art Director /Computer Artist: Raphael Nassoura

Via [mediaME]

“The Cadmium in the battery from a single old phone could seriously contaminate 600,000 liters of water, enough to fill a third of an Olympic-sized swimming pool. Cadmium is being phased out of new batteries.”

I would like to think that not many of us will be aware of the above fact. With the rampage increase of moblies, this is a responsible campaign by Khaleej Times. The concept of equating the old mobile to grenade makes sense in the context and art is good too. I believe the background of visual is created such that it looks like the dusty battlefield to reinforce the grenade theory. The only thing missing is that they are not telling how exactly to dispose the old mobile safely.

(2 votes, average: 4.5 out of 5)

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Tags: Grenade, Impact BBDO, Khaleej Times, Mobile, UAE

Second Hand Smoke Kills

January 18, 2008 – 12:52 am by Bibhuti | No Comments »

This is a funny anti-smoking campaign targeting the passive smoker. The copy says “Second Hand Smoke Kills” and the poor horse of Marlboro man has to pay the price of his master’s smoking.

(4 votes, average: 4.5 out of 5)

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Tags: Cancer, Horse, Kill, Lung, Marlboro, Smoking