Devassa Beer : Paris Hilton

The advert features Paris Hilton in a short black dress dancing around with Devassa
Beer to the delight of onlookers watching through her window. This ad apparently
devalues women - in particular, blonde women and too hot to handle according to
Brazil’s Secretariat for Women’s Affairs.

It’s a debate whether banning something serves the purpose or in fact is counter
productive as it get’s more publicity. But, to me it’s a nothing ad with no substance.
Just by having some beautiful women in an ad without any connection with product
doesn’t make it any better. If you want to ban then ban the very idea of sex sells
however you present for whatever you want.

—Posted by Bibhuti

Via [adfreak]

(2 votes, average: 1.5 out of 5)  Loading ...

Tags: Beer, Beverage, Devassa, Paris Hilton

Dean’s Whisky : Surprisingly Mild

Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys.
The advertisement’s unusually humorous, feminine look and feel are designed to
arouse the interest of a new target group and raise awareness of Dean’s Whisky
above and beyond its loyal customer base.

Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010

Via [ibelieveinadv]

(3 votes, average: 3 out of 5)  Loading ...

Tags: Alcoholic Beverage, Deans, Duesseldorf, Germany, Scholz & Friends NRW, Scotch, Whisky

Miller Genuine Draft : Couple

(1 votes, average: 3 out of 5)  Loading ...

Tags: Beer, Beverage, Miller

Mountain Goat Brewery: Too Busy

“Sorry about the ad. We had to let our goat make it because we were busy
counting yeast cells. There must be 500,000 per ml to make sure our beer
keeps fermenting after it’s bottled.”

Creative Director: Richard Ralphsmith
Art Director: Jake Barrow
Copywriter: Jim Curtis

Via [adsoftheworld]

(3 votes, average: 3.67 out of 5)  Loading ...

Tags: Beverage, Mountain Goat

Jim Beam Whiskey : Guys Never Change

“Guys Never Change. Neither Do We. Since 1795.”

This is an ad for Jim Beam bourbon whiskey. For ignorants like me, wiki tells: Bourbon is an American whiskey, a type of distilled spirit, made primarily from corn and named for Bourbon County, Kentucky.

It’s the same old theme of Men will be Men which is used for different products mainly targeting Men. Here are few similar campaigns.

FHM
P Magazine
Imperial Blue

Agency: Energy BBDO, Chicago
Chief Creative Officer: Dan Fietsam
Creative Director/Art Director: Noel Haan
Creative Director/Copywriter: Derek Sherman
Director/Digital Production: Brigette Whisnant
Agency Producer: John Pratt

Via [The Inspiration Room]

(2 votes, average: 4 out of 5)  Loading ...

Tags: Alcoholic Beverage, Chicago, Energy BBDO, Jim Beam, USA, Whiskey

Smoking Kills : Gun

“Kill a cigarette and save a life. Yours.”

(4 votes, average: 3.75 out of 5)  Loading ...

Tags: Public Awareness, Smoking

Happy Father’s Day

A little late, but couldn’t help posting this ad again on the eve of Father’s Day. Simply superb idea and timing.

Agency: Lowe Bull, Cape Town, South Africa
Art Director: Myles Lord
Copywriter: Jason Kempen
Creative Director: Roger Paulse
Executive Creative Director: Mathew Bull
Published: 2001

(3 votes, average: 5 out of 5)  Loading ...

Tags: Durex, Father’s Day, Lowe Bull, South Africa