“In seconds you can experience what takes you days to understand.”
Agency: Y&R, Buenos Aires, Argentina
Executive Creative Director: Martín Mercadoo
Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg, Daniel Oliveira
Copywriter: C. Fernandez Parodi
Art Director: Damián Palopoli
3D Illustrator: Gastón Cardozo
 (2 votes, average: 5 out of 5) Loading ... |
“When the average czech girls look like this who the hell needs alcohol.”
Agency: Kaspen/Jung von Matt, Prague
Via [scaryideas]
 (2 votes, average: 4 out of 5) Loading ... |
Carlsberg pulled out this nice little stunt with 148 bikers and some innocent couples in a theater in Belgium. It’s refreshing to see such new ideas which is pretty cost effective and having great potential to spread virally.
This campaign reminds me another stunt done in theater for stern.de.
 (2 votes, average: 4.5 out of 5) Loading ... |
I just love these “Men Will Be Men” series of ads done for Seagram’s Imperial Blue. Hilarious situations and nice acting by the characters.
As Government of India has banned the liquor and tobacco ads, the companies turn to such surrogate campaigns. Although I must agree that there is no relationship between the plots and product which is Cassettes and CDs in this case. But like sex, humor sells too.
Agency : Ogilvy & Mather, India
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(2 votes, average: 5 out of 5) Loading ... |
Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. They needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.
ldea: They decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be played. These boards were branded with the Durex Performa colours and logo. Of course, with their branding of the boards, the extra time took on a whole new meaning and relevance!
Agency: McCann Erickson, Thailand
Executive Creative Director: Martin Lee
Creative Directors: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai
Published: Jun 2011
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(3 votes, average: 4.67 out of 5) Loading ... |
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