Viva a Vida : Positive or Negative ?

“POSITIVE OR NEGATIVE?
You never know. Use a condom.”

Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda

Backlit display equipped with a timer that makes the light go on and off sequentially. It’s made of translucent material, revealing the positive image when the light is on, and the negative one when the light is off.

(1 votes, average: 3 out of 5)  Loading ...

Tags: Aids, Ambient, Condom, Outdoor, Public Awareness

Becherovka : Get Closer

Agency : Mark BBDO Prague, Czech Republic

Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term communication strategy of Becherovka is captured in a slogan: Get closer. That’s why our Becherovka bench is specially designed to help people do just that.

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Becherovka, Guerilla, Liquor, Park

ADESF : Anti Smoking

“Stop Consuming your body”

Agency: NeogamaBBH, Brazil
Via [adgoodness]

Smoking Kills. I know it. You know it. Everybody knows it. But still people smoke ignoring the evil of smoking. Nevertheless, if a single person is convinced by these awareness campaigns and quit then the effort is worth it. And if these hard hitting visuals can’t convince a few then I doubt anything else apart from death can.

(2 votes, average: 5 out of 5)  Loading ...

Tags: Anti Smoking, Cigarette, Heart, Liver, Lungs, Smoking

Cancer Patients Aid Association : Smoking

Agency: Ogilvy & Mather, India
Award: Gold Lion, Cannes, 2003

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Cancer, Cannes, Public Interest, Smoking

Motivate Publishing : Honest

“As managing Partner of Motivate Publishing, Ian swears by honesty being the best policy. And that’s just how Motivate Publishing operates. With every magazine we publish being currently audited, or registered for audit by BPA, we’are transparent in every aspect.
Call us and we’ll prove it. 04 282 4060.
motivatepublishing.com”

Agency: Tonic Communications
Creative Director: Vincent Raffray

Via [ adblogarabia ]

(2 votes, average: 4 out of 5)  Loading ...

Tags: Motivate, Publishing

Cancer Patients Aid Association : Smoker’s Survey

“Smoking does more than what meets your eyes. Quit now.”

Agency: Grey Worldwide India, New Delhi
Copywriter: Anu Gulati
Art Director: Manoj Deb
Creative Directors: Sandipan Bhattacharyya, Manoj Deb

(3 votes, average: 2.67 out of 5)  Loading ...

Tags: Ambient, Cancer, Guerilla, Public Awareness, Smoking

World No Tobacco Day : Non Smoking Area

Agency: TBWA Athens, Greece
Creative Director: Vangelis Vrouvas
Art Director: christos Kliafas
Copywriters: George Loukoumis, Vassilis Kleisouras

(5 votes, average: 4 out of 5)  Loading ...

Tags: Public Interest, Smoking, Tobacco