Quitline : Premature Ending
July 1, 2011 – 12:44 pm by Bibhuti | No Comments »
Agency: Iris London, UK
Creative Directors: Ant Melder, Simon Mannion
Copywriter: Nick Clement
Designer: Silvia Sella
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Marlboro : Video Advertising In Playboy
June 13, 2011 – 11:49 am by Bibhuti | No Comments »This is at least a new for me; Video advertising in a magazine. Sometime back Volkswagen Vento had created a buzz in India by doing a “talking ad” in a leading newspaper. This is going a step beyond than that.
Promotional video for Marlboro will be shown on four-inch screen and accompanied by sound in between the pages of the June issue of Russian Playboy. Apparently this is not the first time it has been done. In Russia video advertising appeared in 2010 for the first time. In the December issue of Vogue magazine was posted roller Martini Gold from Bacardi. The technology of Video in Print advertising was developed by American corporation Americhip.
Via [adme]
 (1 votes, average: 4 out of 5) Loading ... |
Instituto do Cancer do Ceara : Guillotine
June 2, 2011 – 10:01 am by Bibhuti | No Comments »
“Everyone Knows The Penalty For Those. Who Smoke. World No Tobacco Day.”
Agency: Slogan Propaganda, Brazil
Creative Director: Sérgio Fiúza
Art Directors: Moésio Fiúza, Édson Júnior, Rodrigo Meireles
Copywriters: Marcel Pinheiro, Pádua Sampaio, Gustavo Peixoto
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(1 votes, average: 4 out of 5) Loading ... |
Tulipán Condoms : Mess
May 1, 2011 – 9:25 am by Bibhuti | 1 Comment »
“Remove the condom to know the difference between using it or not.”
Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.
Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Martin Goldberg, Diego Tuya, Dario Rial
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
Retoucher: Hugo Horita
Photographer: El negro Pizzorno
Published: April 2011
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Heineken : Brief Encounter
March 21, 2011 – 1:43 pm by Bibhuti | No Comments »Very engaging commercial by Heineken featuring flirting, sexual innuendo and even a twist ending all in 60s.
Agency: Rothco, Ireland
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(1 votes, average: 4 out of 5) Loading ... |
