Motivate Publishing : Honest

“As managing Partner of Motivate Publishing, Ian swears by honesty being the best policy. And that’s just how Motivate Publishing operates. With every magazine we publish being currently audited, or registered for audit by BPA, we’are transparent in every aspect.
Call us and we’ll prove it. 04 282 4060.
motivatepublishing.com”

Agency: Tonic Communications
Creative Director: Vincent Raffray

Via [ adblogarabia ]

(2 votes, average: 4 out of 5)  Loading ...

Tags: Motivate, Publishing

Cancer Patients Aid Association : Smoker’s Survey

“Smoking does more than what meets your eyes. Quit now.”

Agency: Grey Worldwide India, New Delhi
Copywriter: Anu Gulati
Art Director: Manoj Deb
Creative Directors: Sandipan Bhattacharyya, Manoj Deb

(3 votes, average: 2.67 out of 5)  Loading ...

Tags: Ambient, Cancer, Guerilla, Public Awareness, Smoking

World No Tobacco Day : Non Smoking Area

Agency: TBWA Athens, Greece
Creative Director: Vangelis Vrouvas
Art Director: christos Kliafas
Copywriters: George Loukoumis, Vassilis Kleisouras

(5 votes, average: 4 out of 5)  Loading ...

Tags: Public Interest, Smoking, Tobacco

ASH : Deaths

“Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.”

Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Mike Davison
Copywriter: Paul Hankinson
Retoucher: Grant Allen / Slice

Via [ibelieveinadv]

(4 votes, average: 4.25 out of 5)  Loading ...

Tags: ASH, Smoking, Terrorism

Happy Valentine’s Day

Zero experience of the day couldn’t stop me from giving this small piece of advice. “Get a girl by The Axe Effect, buy a gift from Straps Stores and be smart with Durex. Happy Valentine’s Day”.

(3 votes, average: 5 out of 5)  Loading ...

Tags: Axe, Durex, India, lingerie, Straps, Valentine

Seagram Royal Stag Mega Music

Agency: O&M,India
Copy Writer: Anuj Kala
Art Director: Ayan Das
Director: Vinil Mathew
Senior Creative Director: Nitin Srivastava

This is a surrogate campaign for Seagram’s Royal Stag liquor. The ad features Saif Ali Khan, Mahendra Singh Dhoni, Yuvraj Singh, Harbhajan Singh and Robin Utthapa as members of a band. Not able to get it right while jamming session, they plan to do something different to ‘Make it large’. All the crickers go to a mall where a mask man runs away with Dhoni’s bag and they chase him through different parts of the city. This generates curiousity and gathers crowd. And finally the robber removes his mask only to reveal that he is Saif and they perform in front of a large audience.

What a waste of money and resources ? It looks so artificial,lacks soul and definitely could do without so many celebrities. The sequence where the cricketers are running on top of bus reminded me of the Nike Cricket ad which was simply superb.

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Alcohol, Bollywood, Cricket, India, music, Royal Stag

Anti Smoking : Lung Cancer

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Cancer, Cigarette, Lung, Smoking