Caribou Coffee : Stay Awake

“Life is short. Stay awake for it.”

By visiting http://www.makethecup.com, consumers can tell the world what they stay awake for while uploading captions, photos or even videos. Their entries will be posted on the Web page and a few lucky entrants who enter by 9/13 will have their captions featured on Caribou Coffee’s line of 2011 hot and cold coffee cups. The cups will be rolled out to the market during first quarter 2011 in all Caribou Coffee stores.

Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Associate Art Director: Barrett Haroldson
Copywriter: John Neerland
Producer: Tiffany Hahnfeldt
Developer: Andrew Charon, Josh Vadnais, Julie Kaloides
Published: August 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Beverage, Caribou, Coffee, Colle+McVoy, Online, USA

McDonald’s Free Coffee : Napper

In a simple yet intelligent guerrilla stunt in Canada, McDonald’s planted sleeping people underneath subway posters advertising a free coffee giveaway. As they claim there is good chance that people would have noticed and smiled too, making it a successful cost-effective campaign.

Agency: Cossette, Canada

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Cossette, Guerilla, McDonalds

Pepsi : Octopus Conspiracy

Published: 2009

(2 votes, average: 4 out of 5)  Loading ...

Tags: Beverage, Pepsi, TVC

Indus Pride : Beer Mug

To popularize SAB Miller India’s new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, they chose low-cost handles of airport transit buses as their medium. It was released in March ‘10, a peak vacation season when travel via airports increases by 50%.

Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/Art Director: Ajesh N
Associate CD/Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional Credits: Ogilvy Activation
Published: March 2010

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Ambient, Bangalore, Beer, Beverage, Guerilla, India, Indus Pride, Ogilvy & Mather

Marston Pedigree Bitter : England vs Australia

Campaign for the sponsorship by Marston’s Pedigree of the Ashes 2010 Test Cricket Series between England and Australia.

Agency: Delaney Lund Knox Warren & Partners, London, United Kingdom
Art Director: Richard Prentice
Copywriter: David Adamson
Photographer: Laurence Haskell
Graphic Designer: Guy Sexty
Post Production: Glen Pothecary

Via [ibelieveinadv]

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Ashes, Beer, Beverage, Cricket, Delaney Lund Knox Warren & Partners, London, United Kingdom

Pepsi : Paul

“The obvious choice!”

Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally

(3 votes, average: 3 out of 5)  Loading ...

Tags: Beirut, Beverage, FIFA World Cup 2010, Impact BBDO, Lebanon, Pepsi

Coca Cola : History of Celebration

What’s a goal without some innovative and passionate celebration? Coca Cola is encouraging football fans around the world to celebrate with passion and spirit, following the example of Cameroon football legend Roger Milla. Mila became the first African player to score a goal in 1998 FIFA World-Cup and danced his now legendary “Makossa’ or “corner dance” in front of a Coca Cola perimeter board.

The ‘History of Celebration’ TV commercial features a compilation of international teams and players showing off their celebratory moves, including Brazilian striker Bebeto’s ‘Baby Rocker’, and South African Steven Pienaar with other members of the Bafana Bafana.

Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Pablo Minces, Sebastián Wilhelm
Creative Director: Matías Ballada
Art Director: Maximiliano Anselmo
Copywriters: Matias Ballada, Pablo Minces, Sebastian Wilhelm
Account Director: Ignacio Diez
Agency Producer: Ezequiel Ortiz
Film Director: Lance Acord via Park Pictures

Via [The Inspiration Room]

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Beverage, Buenos Aires, Coca Cola, FIFA World Cup, Santo, Soccer