Ovaltine : Airplane

“Sucks to be short.
Give them hi-calcium for high growth.”

Agency: Y&R, Vietnam
Executive Creative Directors: Travis Sorge, Sachin Ambekar
Copywriters: Travis Sorge, Trong Nguyen
Art Directors: Sachin Ambekar, Tung Le, Yerry Indrajaya, Jules Kim, Dian Widjaya
Illustrator: Afi Kafi
Typographer: Afi Kafi
Art Buyer: Clariss Alvarez-producer
Account Supervisor: Tarun Dhawan
Account Executive: Hau Pham
Published: Jan 2012

(1 votes, average: 3 out of 5)  Loading ...

Tags: Beverages, Ovaltine, Vietnam, Y&R

Binggrae Banana Flavored Milk : Monkey

Agency: Cheil Worldwide Seoul, South Korea
Creative Director: Hui-Kang Yea
Art Director / Copywriter: Giho Lee
Graphic Designer: Hee-Chan Yang
VFX Designer: Yong-Kyu Lee
Published: March 2012

(1 votes, average: 3 out of 5)  Loading ...

Tags: Binggrae, Cheil Worldwide Seoul, South Korea

Nescafé : Sailor, Safari

“May dreaming not end your dreams.”

Agency: McCann Erickson, Lima, Perú
Executive Creative Director: Ricardo Mares
Associate Creative Directors: Mauricio Fernández Maldonado, Nicolás Romanó
Copywriter: Jorge Medina
Art Director: Carlos Walters

(1 votes, average: 4 out of 5)  Loading ...

Tags: Beverage, McCann Erickson, Nescafe, Peru

Nescafé : Hypnotist

“Wake up to life.”

Coffee might not have anything to do with but the situations shown in the ad are real things which we miss and should fix. Although the idea seems to be inspired from the ad below as pointed by joelapompe, this one is definitely better executed.

Agency: twofifteenmccann, USA

(1 votes, average: 4 out of 5)  Loading ...

Tags: Beverage, Nescafe, TVC, twofifteenmccann, USA

Contrex Mineral Water : Striptease

Play with curiosity of people, engage them, entertain them and you can sell anything. Marcel, the Paris-based agency did this stunt for Nestlé’s Contrex Mineral Water following the same philosophy.

A row of random pink exercise bikes were placed in a crowded place. Out of curiosity, some women get on and pedal. The bikes power up neon wires that climb up the wall of the opposite building, where the giant neon outline of a well-toned man appears. He takes off his jacket and moves his hips to the music. The more they pedal, the more he strips. Seconds later, the man is in his briefs. When they come off too, a strategically-placed sign declares: “Bravo, you have spent 2000 calories”. The women roar with laughter then sip from the bottles of Contrex strategically placed beside the exercise bikes.

This doesn’t say anything about quality of product but still works as it increases the brand’s visibility with a dose of laughter.

Agency: Marcel, France

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Beverage, Contrex, France, Guerilla, Marcel, Nestle