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Becherovka : Get Closer

June 30, 2008 – 11:07 am by Bibhuti | No Comments »

Becherovka : Czech Liquor

Agency : Mark BBDO Prague, Czech Republic

Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term communication strategy of Becherovka is captured in a slogan: Get closer. That’s why our Becherovka bench is specially designed to help people do just that.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 3 out of 5)
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Eisenbahn Strong Golden Ale : Urinal

May 27, 2008 – 10:28 am by Bibhuti | No Comments »

Eisenbahn Strong Golden Ale

“Eisenbahn Strong Golden Ale. When we say strong beer, we mean it.”

Agency: CCZ Comunicação, Curitiba, Brazil
Creative Director: Gilson Genez
Art Director: Pericles M. Kwiatkowski
Copywriter: Thiago Bernardi

Via [adsoftheworld]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.75 out of 5)
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Complan : Shahid Kapoor and Ayesha Takia

May 22, 2008 – 2:52 pm by Sulakshan | 3 Comments »

complan.jpg

Click here to watch this.

I came across this old Complan commercial featuring Shahid kapoor and Ayesha Takia. I remember watching this ad long long back on Sunday mornings in the good old days of Neev and Fauji.

Check the last shot, where both the kid are holding the Complan Mugs and smiling. No doubt they are Shahid and Ayesha.

Aahh!! those childhood days….

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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Coca Cola Light : Track

May 9, 2008 – 4:22 am by Bibhuti | No Comments »

Coca Cola Light

Agency: Wunderman, India

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 3 out of 5)
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Pepsi Youngistan spoofs Thums Up

May 7, 2008 – 1:30 am by Sulakshan | No Comments »

First sprite did it, and now its Pepsi’s turn. Fight guys fight, we are loving it.

In my opinion, this ad is quite average. Original youngistan ad (featuring Deepika and Ranbir) was an average stuff but its spoof by Sprite was brilliant, it was funny.

But in case of Thums Up, the original ad featuring Akshay Kumar driving a car was a good ad, this spoof by Pepsi is kind of amateurish. While the Thums Up ad appeals to Men (and women too, who love their men to be men), this Pepsi ad might appeal high school kids :-), but surely not men.

Not all Pepsi commercials, this season have been boring. Check out the new Pepsi - Mind it commercial, featuring YUM YUM YUS Dhoni. Thats how Pepsi ads should be.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 3 out of 5)
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Pepsi : Mind It

May 6, 2008 – 8:35 am by Shiva | No Comments »

Totally Refreshing!!! Totally Southie Isstyle!!!

Of all the youngistan ads, this is a winner. There can be no one who has not been awed by Rajinikanth’s screen presence. This commercial emulates to an extent Rajini’s screen antics and surely does it well.

The “voice over” dubbing done for I YUM YUM YUS DHONI totally syncs with Dhoni’s persona. Everything about the ad was good - be it the facial hair style, the sun glasses, be it the decoration along the edges of the band. The ultimate was the ‘Cigarette look-alike’ thing turning into a straw. Kudos to the creative director behind it. Awesome!!!

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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Sprite - Yeh Hai Hindustan Meri Jaan

April 7, 2008 – 10:52 am by Sulakshan | 3 Comments »

Sprite recently launched this commercial which is a spoof of Pepsi’s ‘Yeh Hai Youngistan Meri Jaan‘ Commercial, starring Shahrukh, Ranbir and Deepika. This ad does well as a spoof, but the problem is it does it too well. People will remember it more as a spoof of Pepsi ad and less as a Sprite ad. In my view, it promotes Pepsi, more than it promotes Sprite. Proof of this is that many of my friends have asked me to post ‘wo Pepsi ke ad ka spoof’.

The earlier Sprite ad was much better. It was refreshing, it was different and it perfectly suited its punch line - ‘Seedhi Baat, No Bakwas’. Infact that ad was much better and effective than the Pepsi’s ad.

In my opinion such spoof ads should be used in viral marketing and should be limited to internet or movie theaters. Or if you really need to fight the war (cola war), you should come up with such spoofs early. I mean this ad would have been really effective had it been launched within a week of Pepsi’s ad launch. Launching this ad two months after Pepsi’s ad, helps Pepsi more than it helps Sprite, Seedhi Baat, No Bakwas.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4 out of 5)
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