“May dreaming not end your dreams.”
Agency: McCann Erickson, Lima, Perú
Executive Creative Director: Ricardo Mares
Associate Creative Directors: Mauricio Fernández Maldonado, Nicolás Romanó
Copywriter: Jorge Medina
Art Director: Carlos Walters
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“Wake up to life.”
Coffee might not have anything to do with but the situations shown in the ad are real things which we miss and should fix. Although the idea seems to be inspired from the ad below as pointed by joelapompe, this one is definitely better executed.
Agency: twofifteenmccann, USA
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Play with curiosity of people, engage them, entertain them and you can sell anything. Marcel, the Paris-based agency did this stunt for Nestlé’s Contrex Mineral Water following the same philosophy.
A row of random pink exercise bikes were placed in a crowded place. Out of curiosity, some women get on and pedal. The bikes power up neon wires that climb up the wall of the opposite building, where the giant neon outline of a well-toned man appears. He takes off his jacket and moves his hips to the music. The more they pedal, the more he strips. Seconds later, the man is in his briefs. When they come off too, a strategically-placed sign declares: “Bravo, you have spent 2000 calories”. The women roar with laughter then sip from the bottles of Contrex strategically placed beside the exercise bikes.
This doesn’t say anything about quality of product but still works as it increases the brand’s visibility with a dose of laughter.
Agency: Marcel, France
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Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Published: January 2008
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“When the average czech girls look like this who the hell needs alcohol.”
Agency: Kaspen/Jung von Matt, Prague
Via [scaryideas]
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| BMW X5 (2003) | Volkswagen Touareg (2006) |
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