Coca Cola Light : Track
May 9, 2008 – 4:22 am by Bibhuti | No Comments »
Agency: Wunderman, India
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Pepsi Youngistan spoofs Thums Up
May 7, 2008 – 1:30 am by Sulakshan | No Comments »First sprite did it, and now its Pepsi’s turn. Fight guys fight, we are loving it.
In my opinion, this ad is quite average. Original youngistan ad (featuring Deepika and Ranbir) was an average stuff but its spoof by Sprite was brilliant, it was funny.
But in case of Thums Up, the original ad featuring Akshay Kumar driving a car was a good ad, this spoof by Pepsi is kind of amateurish. While the Thums Up ad appeals to Men (and women too, who love their men to be men), this Pepsi ad might appeal high school kids :-), but surely not men.
Not all Pepsi commercials, this season have been boring. Check out the new Pepsi - Mind it commercial, featuring YUM YUM YUS Dhoni. Thats how Pepsi ads should be.
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(1 votes, average: 3 out of 5) Loading ... |
Pepsi : Mind It
May 6, 2008 – 8:35 am by Shiva | No Comments »Totally Refreshing!!! Totally Southie Isstyle!!!
Of all the youngistan ads, this is a winner. There can be no one who has not been awed by Rajinikanth’s screen presence. This commercial emulates to an extent Rajini’s screen antics and surely does it well.
The “voice over” dubbing done for I YUM YUM YUS DHONI totally syncs with Dhoni’s persona. Everything about the ad was good - be it the facial hair style, the sun glasses, be it the decoration along the edges of the band. The ultimate was the ‘Cigarette look-alike’ thing turning into a straw. Kudos to the creative director behind it. Awesome!!!
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(2 votes, average: 4 out of 5) Loading ... |
Sprite - Yeh Hai Hindustan Meri Jaan
April 7, 2008 – 10:52 am by Sulakshan | 3 Comments »Sprite recently launched this commercial which is a spoof of Pepsi’s ‘Yeh Hai Youngistan Meri Jaan‘ Commercial, starring Shahrukh, Ranbir and Deepika. This ad does well as a spoof, but the problem is it does it too well. People will remember it more as a spoof of Pepsi ad and less as a Sprite ad. In my view, it promotes Pepsi, more than it promotes Sprite. Proof of this is that many of my friends have asked me to post ‘wo Pepsi ke ad ka spoof’.
The earlier Sprite ad was much better. It was refreshing, it was different and it perfectly suited its punch line - ‘Seedhi Baat, No Bakwas’. Infact that ad was much better and effective than the Pepsi’s ad.
In my opinion such spoof ads should be used in viral marketing and should be limited to internet or movie theaters. Or if you really need to fight the war (cola war), you should come up with such spoofs early. I mean this ad would have been really effective had it been launched within a week of Pepsi’s ad launch. Launching this ad two months after Pepsi’s ad, helps Pepsi more than it helps Sprite, Seedhi Baat, No Bakwas.
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(3 votes, average: 4 out of 5) Loading ... |
Sprite : Seedhi Baat
March 30, 2008 – 8:17 am by Shiva | 1 Comment »Agency: O&M, India
The is probably the cutest ads of recent times in more than one ways. It starts with the guy saying to his girlfriend that he has to leave. When the girl puts on a pout and says “Whats the hurry”, he replies (with a straight face) he has to meet another girl. His girl friend bids good bye thinking it is just a joke to get away.
He indeed meets another girl(who also happens to be another girlfriend of his). All through, he sits enjoying his Sprite with a smile. When asked why he was late, he says that he was with another girlfriend, and gets away with it with this girl too.
The ad enters without much funfare. It is the attitude of the guy that is to be highlighted. He just is open in what he is going to do or has done, always with a smile in his face. It represents the spirit of sprite which is about quenching thirst and nothing else. It is about just being yourself and being true about your actions which is the theme that sprite wants to project about itself.
 (4 votes, average: 4.5 out of 5) Loading ... |
Coca Cola : Jashn Mana Le
March 15, 2008 – 12:43 pm by Shiva | No Comments »Agency : McCann-Erickson, India
Director : Sabal Singh Shekhawat
When compared to the Youngistan Pepsi ad or even the new Thums Up ad from Akshay Kumar, this new ad from Hrithik Roshan is a true winner.
A group of friends go to a food joint- only to find it closed. One guy among the group spots Hrithik on the other side. In all earnestness, he tells the Hrithik that the place is closed. What starts next is something worth watching! Its like magic and out of nowhere the place lights up and all the food stalls are brimming with activity. The group enjoys a variety of chaat items to their hearts content all the while having coca cola. Finally as soon as the last of the coke from the bottles gets over, the place swings back to being closed or empty.
I think this campaign has been executed to perfection in all angles right from the story line to the minutest detail on the screen. It lays a big punch out of all the latest soft drinks ad and a very well planned one. It conveys a lot of freshness and essence in how they associate coca cola to having the best time when together with friends.
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(3 votes, average: 4.33 out of 5) Loading ... |
Thumps Up : Chase
March 10, 2008 – 1:20 pm by Bibhuti | No Comments »Agency : Leo Burnett, India
Akshay Kumar has been chasing Thumps Up for quite sometime now and he is chasing well. This ad shows Akshay on a maniac chase on Malaysian road for something in his girlfriend’s car . The next few sequences will show some car stunts and finally Akshay catches up with a vehicle and gets his Thumps Up back. In between the actions, a flashback sequence is shown where Akshay’s Thums Up bottle falls off his balcony onto a moving vehicle which explains the plot. In the last shot, Akshay is shown in a hospital bed thanking god that his Thumps up (Not his girlfriend) is safe.
Like the earlier Thumps Up campaigns, this one is also aimed at Indian males and who better than Akshay ‘the funny and action hero of bollywood’ could have been the brand ambassador. More than the stunts, it’s the wicked smile and expression of Akshay’s which makes the ad work. The catchy background music also adds flavor to the whole campaign.
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(3 votes, average: 3.67 out of 5) Loading ... |
