This is supposedly a campaign for SoBe Lifewater and it took 12 hours to body
paint Twilight star Ashley Greene. If you didn’t notice the water bottle in first
glance then I don’t blame you. Showing off skin is an ancient marketing strategy
irrespective of the brands and never fails, unfortunately.
—Posted by Bibhuti
Via [adfreak]
   (2 votes, average: 3.5 out of 5) Loading ... |
Agency: Storåkers McCann, Stockholm
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“Guys Never Change. Neither Do We. Since 1795.”
This is an ad for Jim Beam bourbon whiskey. For ignorants like me, wiki tells: Bourbon is an American whiskey, a type of distilled spirit, made primarily from corn and named for Bourbon County, Kentucky.
It’s the same old theme of Men will be Men which is used for different products mainly targeting Men. Here are few similar campaigns.
Agency: Energy BBDO, Chicago
Chief Creative Officer: Dan Fietsam
Creative Director/Art Director: Noel Haan
Creative Director/Copywriter: Derek Sherman
Director/Digital Production: Brigette Whisnant
Agency Producer: John Pratt
Via [The Inspiration Room]
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As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion last month, appearing to pour coffee into a giant cup on the sidewalk.
At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Agency: Cossette, Vancouver
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Agency: Ogilvy Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Art Directors: Eve Roussou, Marie Farge, Thierry Chiumino
Copywriter: Luc Chomarat
Advertiser’s Supervisor: Philippe Lepage
Account Manager: Sarah De Vilmorin
Account Supervisor: Dominique Dreyfus-Bellois
Art Buyer: Laurence Nahmias
Photographer: Jean-Yves Lemoigne
Retouching: Christophe Huet
Award: Cannes Silver Press Lion, 2009
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(5 votes, average: 4 out of 5) Loading ... |
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