GB ELA Lingerie : Meditation
February 16, 2010 – 11:33 am by Bibhuti | No Comments »Humor combined with beauty can be hell of a lethal weapon for marketing any
product. This billboard for GB ELA lingerie was placed strategically in an area
renowned for its alternative therapy institutes. All the best to the meditation
schools.
Published : 2005
Nike 10k : Street
February 12, 2010 – 11:52 am by Bibhuti | No Comments »Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Photographer: www.love.com.uy
Illustrator: Ricardo Salamanca
Published: November 2009
Wrangler : We Are Animals
January 22, 2010 – 1:59 pm by Bibhuti | 3 Comments »Wrangler has revealed its new image for this 2010 Spring/Summer season,
which goes by the name of Red. A powerful, visceral campaign centred on the
human being’s most primary instincts. Men and women have been photographed
in red waters or amidst the fury of twirling red dust. A new approach to the
concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are
Animals comes packed with emotions. Each image is a high dose of adrenalin,
tension and passion, with red as the basic colour. Each character becomes the
personification of the inner strength of an unleashed man, a sweeping animal alter
ego. The new campaign features two distinct phases, the first one to be shown
at Berlin’s Bread&Butter, with an important presence in the city and in the
specialized press on the occasion of the fair. In March, there comes the second
assault, aimed at the public through several channels –graphic, street ads, digital,
and stores.
I was not really too impressed with the earlier “We Are Animals” campaigns which
incidentally won some awards. I am not too convinced about this one too. But, I
must admit these visuals drenched in Red are simply stunning.
Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Via [adsoftheworld]
Mad Rock : Adventure Footgear
December 18, 2009 – 4:39 am by Bibhuti | No Comments »Agency: Grey Kuala Lumpur
Executive Creative Director: David Sin
Art Director: Joseph Bong
Copywriter: Tan Jit Seng
Photographer: Brandon Wong (Studio Rom)
Published: 2008
Via [Admosphere]
XOXO Clothing Line : Window Theater
December 6, 2009 – 5:29 am by Bibhuti | No Comments »Nothing will surprise me anymore. Everybody knows that sex sells in advertising, but this marketing stunt for female clothing line XOXO in New York is crossing the line way too much.
The scene in a young woman’s apartment is recreated in a holiday window display where two “living mannequins” models try on clothes, flip through magazines and even paint each other’s fingernails. After dark they switch to evening wear and spend hours getting dressed for a night on the town. All in front of curious onlookers.
Creative Director and Designer: Carol Powley
Tervolina Shoes & Accessories : Residence
October 5, 2009 – 1:35 pm by Bibhuti | No Comments »“Because shoes matter.”
Agency: BBDO Moscow, Russian Federation
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Victor Sokolov
Designer: Sergey Egorov
Art Buyer: Marina Shponko
Photographer: Carioca
Published: February 2009
Via [adsoftheworld]



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