“New Wilson soccer boots. Become a hitman.”
Agency: Longplay São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Alê Torres
Via [adsoftheworld]
  (2 votes, average: 3 out of 5) Loading ... |
Agency: Saatchi & Saatchi, Stockholm, Sweden
Art Directors: Gustav Egerstedt, Nima Stillerud
Copywriter: Hans Malm
Via [adsoftheworld]
If you are wondering what’s this visual has to do with Wonderbra then probably the article on Pencil Test will help to appreciate the concept. Clever !!
 (2 votes, average: 3.5 out of 5) Loading ... |
“You feel like your clothes are not there.”
Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci
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(6 votes, average: 3.83 out of 5) Loading ... |
Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
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(5 votes, average: 4.6 out of 5) Loading ... |
Agency: Saints & Warrior, India
Controversy sells and it seems nobody knows this better than the Amul Macho guys. The last campaign of Amul Macho generated quite some controversy and there was demand to ban that advertisement. Instead of being discouraged by the criticism, they have come up with a sequel in the same theme “Crafted for fantasies“. This makes me think that the last campaign did help their sell figures and if thats the case then who cares for creativity and aestheticism.
This advertisement shows a male orangutan playing with the Amul Macho underwear and in the process impressing the female counterpart. I will refrain from describing the whole storyline in detail as it’s definitely not worth your time. The expression, the attempted sexual undercurrent and the line ‘Yeh toh bada toing hai‘ ( What the hell it means? ) are offensive. There should be always some grace when dealing with sexual content in India as the whole family tend to watch television together.
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(4 votes, average: 1 out of 5) Loading ... |
Agency: TBWA Praha, Czech Republic
Art Director: Charles Salmon
Creative Director: Petr Bucha
Copywriter: Jérémie Pouchin
Photographer: Aurélien Meunier
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(6 votes, average: 4.83 out of 5) Loading ... |
Agency : Grey Worldwide, India
Copywriter: Brinda Ghose
Art Director: Brinda Ghose
Photographer: Madhukar Soma
Graphic Artist: Ashish Roy
Creative Director: Sandipan Bhattacharyya/Manoj Deb
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(4 votes, average: 4.75 out of 5) Loading ... |
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