Aubade : French Art of Loving

Everything is fair in love, war and marketing. At least the lingerie brand Aubade thinks so. In an interesting guerrilla stunt, they created the ”The Girl Next Door” fantasy.

For three weeks, in the evening and in three principal Paris districts, three women made ”the girl next door” fantasy a reality. Each girl changed her window’s flat into an outdoor campaign. The Lesson of Seduction Aubade communication moved with the times while keeping it’s DNA : showing women bodies subtly and in black and white campaign. The campaign was about four times per night : people saw a young woman going home and exposing her private life behind the curtains of her appartment. During her show, the woman was behind normal curtains and then finally hired it to reveal the new Aubade website, www.frenchartofloving.com. Then, she continued her show behind the new curtains.

Similar campaign was done for XOXO Clothing Line in New York and for Palmolive in Russia.

Agency: Chainsaw, France
Creative Director: Alban Penicaut
Copywriters / Art Directors: Hugo Denisqueinec, Benjamin Menager
Published: Dec 2010

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Aubade, Chainsaw, Epica Awards, France, Guerilla, lingerie

adidas : Sachin

It’s beyond logic and tends towards insanity probably. Why we Indians are so obsessed in loving Sachin? There are other Cricket stars who are equally popular but the kind of unconditional love showered on him is something else.

Adidas has released this film which has shot on the streets of Sachin’s home town Mumbai while the India Vs Pakistan Semi Final was being played on 30 March 2011. Fans sing an old Hindi song “Tu jahan jahan chalega, mera saaya sath hoga” (Wherever you go, my shadow will follow you) dedicated to Sachin.

(2 votes, average: 5 out of 5)  Loading ...

Tags: adidas, Clothing and Footwear, Cricket, Sachin

adidas : Gills

“Impossible is nothing.”

(1 votes, average: 4 out of 5)  Loading ...

Tags: adidas, Clothing and Footwear

Superette : Short Shorts On Sale

With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.

In theory it’s a good idea but I have my doubts if this is really effective. Nevertheless, it works as people will talk about it in social media making it successful campaign.

Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creatives: Damian Galvin, Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Clothing, DDB, Guerilla, New Zealand, Superette

Wonderbra: DD

Agency: Saatchi & Saatchi
Creative Director: Andy Greenaway
Creatives: Kelly Putter, Stuart Harricks, Alexis Beckett
Published: 2006

Via [adsoftheworld]

(2 votes, average: 2 out of 5)  Loading ...

Tags: Clothing and Footwear, Fashion and Lifestyle, lingerie, Saatchi & Saatchi, Wonderbra