Kodak Smart Capture : Donkey

Kodak promoted the M-series Smart Capture camera feature in 2008 with “Donkey”, a print advertisement in which a family pose for a photograph taken by a donkey. The ad won Silver Lion at Cannes International Festival of Advertising 2008.

Agency: Ogilvy, France
Executive Creative Director: Chris Garbutt
Copywriter: Maxence Garnier
Art Director: Mathias Laurent
Account Supervisor: Benoit de Fleurian
Kodak Marketing Manager: Antoine Dreyfus
Photographer: Nick Meek
Typographer: Sid Tomkins
Producer: Veronique Chalençon
Published: 2008

Via [The Inspiration Room]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Camera, Cannes Lion, Electronics and Technology, France, Kodak, Ogilvy

Kodak : More Shots More Chances

“More Shots, More Chances.”

Kodak is going through bad times now but they did good this print advertising campaign in 2005. The ad presents multiple shots (16 rows, 20 columns) with the tag line under the one exception and a picture of the 2GB SD memory card with the tag line, “More Shots, More Chances”.

The campaign won Gold and Silver Press Lions at Cannes 2006, Bronze in the 2006 Clio Awards, and bronze at the Asia Pacific Advertising Festival 2006.

Agency: Ogilvy, Thailand
Creative Director: Nopadol Srikieatikajohn
Copywriter: Torpun Lersin
Art Director: Passakorn Chantrawan
Photographer: Kiradee Ketakinta
Typographer: Phurin Pongchokedeelert
Published: 2005

Via [The Inspiration Room]

(1 votes, average: 5 out of 5)  Loading ...

Tags: Camera, Electronics and Technology, Kodak, Ogilvy, Thailand

iPillow : Rocker

“Sleep with music.”

Agency: McCann, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
Published: September 2011

(1 votes, average: 3 out of 5)  Loading ...

Tags: Australia, Electronics and Technology, iPillow, McCann

Google Analytics : A Real Life Online Checkout

Google does most of the things in style, even their ad campaigns. This commercial demonstrates in a humorous way the issues/rituals like purchase timing out, the express delivery and even the process of deciphering captcha which we face while shopping online. And then comes the product Google Analytics and the message that “Shopping online is meant to be easy. Find out where your customers are checking out.”

Check out these earlier campaigns by Google.

     Google : Beautiful Minds
     Google Chrome : Speed Tests
     Google Chrome : Dear Sophie
     Google Super Bowl Ad : Parisian Love

Agency: Google Creative Lab, United Kingdom

(1 votes, average: 4 out of 5)  Loading ...

Tags: Electronics and Technology, Google, TVC

Vodacom : Dracula

“Free calls between midnight and 5am.”

Agency: Draftfcb JHB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: Grant Jacobsen
Art Directors: Neelesh Vallabh, Archie Malinga
Copywriters: Mohlalifi Lentsoane, Nerine Lombard
Photographer: Paul Shiakalis
Typographers: Neelesh Vallabh, Archie Malinga

(1 votes, average: 3 out of 5)  Loading ...

Tags: DRAFTFCB, JHB, South Africa, telecom, Vodacom