Miele : Pillows

“Equipped with HyClean 4.5L extra large dustbag.”

A good enough idea but lacks the execution. The so called room shown here doesn’t look like a room at all. Something which could have been cute, turned out to look unreal.

Agency: JWT, Hong Kong
Executive Creative Director : Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Daat Lai
Photographer: Benny Lam
Retoucher: Gary
Published: June 2009

Via [adsoftheworld]

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Tags: Hong Kong, House Products, JWT, Miele

Hewlett Packard Printer : High Quality

Agency: CLM BBDO, France
Creative Director: Eric Pierre
Copywriter: Vincent Pedrocchi
Art Director: Cédric Moutaud
Photographer: Jean-Yves Lemoigne

(2 votes, average: 5 out of 5)  Loading ...

Tags: CLM BBDO, Electronics and Technology, France, Hewlett Packard, Printer

Firefox : Protection

“Always use protection.”

(4 votes, average: 3.75 out of 5)  Loading ...

Tags: Browser, Firefox, Internet

Bosch Screwdriver : Fly

“It’s faster than you think.”

Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Art Director: Kathrin Seupel
Photographers: Annika Rose, Andreas Mock
Senior Project Manager: Inga Gerckens
Published: 2008

(5 votes, average: 4.8 out of 5)  Loading ...

Tags: Bosch, Eletronics and Technology, Personal Accessories

Nikon D700 : Paparazzi

A huge interactive light box was mounted in Seoul Sindorim Subway Station, the entrance way to a multiplex electronics shopping mall where various brands compete. Over 500,000 commuters use the station daily, making it the perfect place for an ad like this. Huddled together as if at a premiere, the paparazzi appear to be jostling and competing for the best celebrity shot. The celebrities, however, are the ones walking by the ad, they automatically trigger a deluge of flashing camera lights. The accidental superstars then follow the red carpet all the way out of the station and into a mall, where there’s a Nikon shop conveniently located inside.

(7 votes, average: 4.57 out of 5)  Loading ...

Tags: Ambient, Camera, Electronics and Technology, Guerilla, Nikon