“Reverse The Fear.”
Advertising Agency: BEI Confluence Communication, India
Creative Directors: Anwar Abbas, Mohammad Zaid, Ammar Mohammad
Art Director / Illustrator: Mohammad Zaid
Copywriter: Ammar Mohammad
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This billboard was cleverly placed infront of Haitong Securities building in Shanghai which is famous in the architectural world for its unique wave design. It won a bronze lion at Cannes in 2009.
Agency: Firstell Communications, China
Via [copyranter]
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There are some ads which instantly hit you and you feel good about it. I must admit this ad film by JWT, India for Godrej Security Solution(GSS) is simply superb. This new campaign has tagline “musibat chahe kabhi bhi aye, darna kaisa” (There is nothing to fear, no matter when danger strikes).
The ad tries to convey that the GSS’s product is so secure that you can just let the thieves keep trying and sleep in peace. The body language and expression of the husband and wife is great.
Agency: JWT, India
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Brief: The USB market in India is largely dominated by global players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.
Idea: Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB“.
Result: The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.
Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Director: Vivek Rao, Shahrukh Irani
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi
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“You see them, they don’t see you.”
Agency: Ogilvy & Mather, Chile
Chief Creative Officer: Cesar Agost Carreño
Creative Directors: Francisco Camacho, Nicolas Neumann
Art Directors: Juan Pablo Álvarez, Jaime Bustamante, Constanza Cortínez
Copywriters: Juan Pablo Tyrer, Maria Jesus Jarpa, Matías Rodríguez
Account Manager: Erick Krohn
Illustrator: B-Side
Published: November 2011
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(1 votes, average: 3 out of 5) Loading ... |
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| BMW X5 (2003) | Volkswagen Touareg (2006) |
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