A simple and nice guerilla stunt done in Brazil for Arno Power Silence fans demonstrating the strength of it’s wind.
Via [guerrillacomm]
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“LG Optimus 3D Smartphone. For more realistic pictures.”
Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: IIlario & Magali
Retouching: La Souris sur le Gateau
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Agency: BBDO, USA
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Agency: HS AD, South Korea
Chief Creative Officer: Hyun Jong Lee
Creative Director: Dae Won Kim
Art Director: Jung In Choi
Copywriter: Hae Pyung Jung
 (3 votes, average: 4.67 out of 5) Loading ... |
This sounds crazy when you hear it first; 25% off if you are big nosed. But, that’s the way BGH in Argentina is promoting its new line of silent air conditioners. Apparently their new line, with 5 stages of filtered air, is considered to be most helpful to people with big noses. The company worked with Del Campo Nazca Saatchi & Saatchi to create the nose-o-meter, an in-store device capable of measuring noses. If your nose touches the sensor, an alarm goes off and you win the discount.
You can upload your profile picture in their site bignosebgh.com to find out if your nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.
Agency: Saatchi & Saatchi, Argentina
Via [The Inspiration Room]
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