Wonderbra : Classroom
March 1, 2010 – 3:01 am by Bibhuti | No Comments »
  (5 votes, average: 4 out of 5) Loading ... |
Wrangler : We Are Animals
January 22, 2010 – 1:59 pm by Bibhuti | 3 Comments »
Wrangler has revealed its new image for this 2010 Spring/Summer season,
which goes by the name of Red. A powerful, visceral campaign centred on the
human being’s most primary instincts. Men and women have been photographed
in red waters or amidst the fury of twirling red dust. A new approach to the
concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are
Animals comes packed with emotions. Each image is a high dose of adrenalin,
tension and passion, with red as the basic colour. Each character becomes the
personification of the inner strength of an unleashed man, a sweeping animal alter
ego. The new campaign features two distinct phases, the first one to be shown
at Berlin’s Bread&Butter, with an important presence in the city and in the
specialized press on the occasion of the fair. In March, there comes the second
assault, aimed at the public through several channels –graphic, street ads, digital,
and stores.
I was not really too impressed with the earlier “We Are Animals” campaigns which
incidentally won some awards. I am not too convinced about this one too. But, I
must admit these visuals drenched in Red are simply stunning.
Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Via [adsoftheworld]
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(2 votes, average: 4 out of 5) Loading ... |
Koleston Hair Colours : Brush
January 5, 2010 – 12:13 pm by Bibhuti | No Comments »
“The Art of Colours. Koleston Hair Colours.”
Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Andreas Stalder, Ulf Henniger von Wallersbrunn
Copywriter: Benjamin Merkel
Art Director: Daniela Ewald
Photographer: Stock
CCO: Andreas Pauli
AECD: Kerrin Nausch
Via [ibelieveinadv]
 (2 votes, average: 4.5 out of 5) Loading ... |
XOXO Clothing Line : Window Theater
December 6, 2009 – 5:29 am by Bibhuti | No Comments »
Nothing will surprise me anymore. Everybody knows that sex sells in advertising, but this marketing stunt for female clothing line XOXO in New York is crossing the line way too much.
The scene in a young woman’s apartment is recreated in a holiday window display where two “living mannequins” models try on clothes, flip through magazines and even paint each other’s fingernails. After dark they switch to evening wear and spend hours getting dressed for a night on the town. All in front of curious onlookers.
Creative Director and Designer: Carol Powley
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(1 votes, average: 3 out of 5) Loading ... |
Axe : Destiny
November 28, 2009 – 6:01 am by Bibhuti | No Comments »“So sorry Destiny. The power of Fragrance.”
The days of Destiny are over. Poor destiny was overridden by the Axe Temptation, at least in this television commercial from Argentina. The typical Axe theme is refreshingly presented with a nice story and a wicked twist. Nice campaign.
Agency: Ponce Buenos Aires, Argentina
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Christian Rosli
Group Creative Director: Hernan Ponce, Hernan Ibarra-Puentes and Walter Aregger
Copywriter: Juan Ure
Agency Producer: Jose Silva
Head of Production: Roberto Carsillo
Via [The Inspiration Room]
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Dolce & Gabbana : Scarlett Johansson
November 13, 2009 – 1:18 pm by Bibhuti | No Comments »
Via [roc21]
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(1 votes, average: 4 out of 5) Loading ... |
Killed To Dress : Say No To Fur
October 29, 2009 – 1:16 pm by Bibhuti | No Comments »
Agency: Overdose, India
Creative Director / Art Director / Copywriter: Rono
Photographer: Creative Commons
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(1 votes, average: 3 out of 5) Loading ... |
