With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church…
February 14, 2008 – 12:19 pm by Bibhuti | No Comments »
Zero experience of the day couldn’t stop me from giving this small piece of advice. “Get a girl by The Axe Effect, buy a gift from Straps Stores and be smart with Durex. Happy Valentine’s Day”.
February 12, 2008 – 4:55 am by Bibhuti | No Comments »
Advertising Agency: Duval Guillaume, Antwerp, Belgium Creative Directors: Geoffrey Hantson, Dirk Domen Art Directors: Manuel Ostyn, Sebastien De Valck, Gilles Deboncourt Photographers: Evert Thiry, Pierre Pironet, Gregor Colienne
What do you expect a dedicated men’s magazine to preach about ? People might have different answers to it but the easiest selling point will be to talk about the species from Venus. This ad is simple in it’s approach and doesn’t try to be too smart. The photography is sharp and eye catching. No harm in dreaming and I agree with the copy “Let us keep on dreaming of a better world“.
It’s never a bad idea to use hot and beautiful faces for any kind of advertisement, but there should be some correlation between the product and the use of models. Definitely nobody can question the presence of the model in this campaign. Afterall this is an ad for FHM or For Him Magazine’s 2008 Hottest Babes Calendar. Wait a minute, I bet most will take this without the calendar.
January 11, 2008 – 3:18 pm by Bibhuti | No Comments »
Agency: O&M,India Copy Writer: Anuj Kala Art Director: Ayan Das Director: Vinil Mathew Senior Creative Director: Nitin Srivastava
This is a surrogate campaign for Seagram’s Royal Stag liquor. The ad features Saif Ali Khan, Mahendra Singh Dhoni, Yuvraj Singh, Harbhajan Singh and Robin Utthapa as members of a band. Not able to get it right while jamming session, they plan to do something different to ‘Make it large’. All the crickers go to a mall where a mask man runs away with Dhoni’s bag and they chase him through different parts of the city. This generates curiousity and gathers crowd. And finally the robber removes his mask only to reveal that he is Saif and they perform in front of a large audience.
What a waste of money and resources ? It looks so artificial,lacks soul and definitely could do without so many celebrities. The sequence where the cricketers are running on top of bus reminded me of the Nike Cricket ad which was simply superb.