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Dreams Lingerie : Push-up Bra

February 29, 2008 – 4:38 pm by Bibhuti | No Comments »

Dreams Lingerie

Agency : Grey Worldwide, India
Copywriter: Brinda Ghose
Art Director: Brinda Ghose
Photographer: Madhukar Soma
Graphic Artist: Ashish Roy
Creative Director: Sandipan Bhattacharyya/Manoj Deb

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (5 votes, average: 4.6 out of 5)
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Ché Men’s Magazine : Calendar

February 23, 2008 – 3:57 am by Bibhuti | No Comments »

Ché Men’s Magazine

Let us keep on dreaming of a better world.”

Agency: Duval Guillaume Antwerp, Belgium
Account: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Photographer: Evert Thiry
Retouching: Cyan.be

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 5 out of 5)
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FHM : Decoy

February 21, 2008 – 1:25 pm by Bibhuti | No Comments »

FHM Magazine

Agency: MC square, Mumbai, India
Copywriter: Akhilesh Bagri
Art Directors: Yamie Shah, Mansi Javadekar
Creative Director: Amaii
National Creative Director: Kartik Mani

Via [adsoftheworld]

With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church…

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4.5 out of 5)
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Happy Valentine’s Day

February 14, 2008 – 12:19 pm by Bibhuti | No Comments »

Happy Valentine Days

Happy Valentine’s Day from Straps Lingerie

Happy Valentine’s Day from Durex

Zero experience of the day couldn’t stop me from giving this small piece of advice. “Get a girl by The Axe Effect, buy a gift from Straps Stores and be smart with Durex. Happy Valentine’s Day”.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 5 out of 5)
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Ché Men’s Magazine: Affair

February 12, 2008 – 4:55 am by Bibhuti | No Comments »

Ché Men’s Magazine

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Manuel Ostyn, Sebastien De Valck, Gilles Deboncourt
Photographers: Evert Thiry, Pierre Pironet, Gregor Colienne

Via [adsoftheworld]

What do you expect a dedicated men’s magazine to preach about ? People might have different answers to it but the easiest selling point will be to talk about the species from Venus. This ad is simple in it’s approach and doesn’t try to be too smart. The photography is sharp and eye catching. No harm in dreaming and I agree with the copy “Let us keep on dreaming of a better world“.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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FHM : 2008 Hottest Babes Calendar

January 23, 2008 – 1:14 pm by Bibhuti | 2 Comments »

FHM 2008 Hottest Babes Calendar

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Teng Run Run
Copywriter: Gayle Lim

Via [adsoftheworld]

It’s never a bad idea to use hot and beautiful faces for any kind of advertisement, but there should be some correlation between the product and the use of models. Definitely nobody can question the presence of the model in this campaign. Afterall this is an ad for FHM or For Him Magazine’s 2008 Hottest Babes Calendar. Wait a minute, I bet most will take this without the calendar.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4.67 out of 5)
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Seagram Royal Stag Mega Music

January 11, 2008 – 3:18 pm by Bibhuti | No Comments »

Agency: O&M,India
Copy Writer: Anuj Kala
Art Director: Ayan Das
Director: Vinil Mathew
Senior Creative Director: Nitin Srivastava

This is a surrogate campaign for Seagram’s Royal Stag liquor. The ad features Saif Ali Khan, Mahendra Singh Dhoni, Yuvraj Singh, Harbhajan Singh and Robin Utthapa as members of a band. Not able to get it right while jamming session, they plan to do something different to ‘Make it large’. All the crickers go to a mall where a mask man runs away with Dhoni’s bag and they chase him through different parts of the city. This generates curiousity and gathers crowd. And finally the robber removes his mask only to reveal that he is Saif and they perform in front of a large audience.

What a waste of money and resources ? It looks so artificial,lacks soul and definitely could do without so many celebrities. The sequence where the cricketers are running on top of bus reminded me of the Nike Cricket ad which was simply superb.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 3.5 out of 5)
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