Wonderbra : 3D Billboard

Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new Full effect bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.

The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.

The campaign, called Full effect your life, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences: Become a fashion journalist with a week’s internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of Britain’s Next Top Model; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.

An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition Full effect 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaign’s dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.

Via [adsoftheworld]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Billboard, Clothing and Footwear, Fashion and Lifestyle, lingerie, Outdoor, Wonderbra

Flowers for a Vagabond : Toby MacLean

Australian fashion designer Toby MacLean launched his own signature label Flowers For A Vagabond at the Rosemount Australian Fashion Week this month.

The collection is inspired by the anatomy of insects and their protective shell. Much like a modern woman they are soft and delicate underneath with a powerful armour on the outside creating a presence, and protecting them from a world outside their own. The collection is tonal, made up of a collage of contrasting Martials. The focus is on slouchy wool jersey and the way it can be manipulated into insecticidal forms and silhouettes combined with metal plating, chiffon, suede, organza and leathers.

Flowers For a VagabOnd has collaborated with Photographer and Film-maker, Dirk Hughes, to create a film on how the collection is influenced by an insects form evolving into a womanly silhouette.

Via [The Inspiration Room]

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Tags: Dirk Hughes, Rosemount Australian Fashion Week, Toby Maclean

Lane Bryant Lingerie : Size Matters

“Nobody fits you like Lane Bryant.”

Apparently this ad was initially rejected by ABC and Fox to air it on their shows,
“Dancing with the Stars” and “American Idol“ respectively. Finally they have agreed
to run it during the later portions of the shows, outside the so called family hour.
You would be disappointed if you are expecting too much and it doesn’t seem to be
too hot to handle. Nothing great about the commercial but Lane Bryant must be
happy about the controversy and news space it’s getting.

Via [The Timed]

(1 votes, average: 2 out of 5)  Loading ...

Tags: Fashion and Lifestyle, Lane Bryant, lingerie

Specsavers : Specs Effect

They say the only thing harder than reaching the top is to stay there. The Axe
Effect will drive all the hot babes towards you but can it retain them? Probably
not if you are using anything but Specsavers. A nice parody of Axe ad.

Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock

Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run

Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor

(1 votes, average: 4 out of 5)  Loading ...

Tags: Axe, Specsavers, UK

Wonderbra : Classroom

(6 votes, average: 3.83 out of 5)  Loading ...

Tags: Clothing and Footwear, Fashion and Lifestyle, lingerie, Wonderbra