“Big budget Indian movie ‘Dasavataram’ stands for 10 avatars with popular actor Kamal Hasan performing ten different roles - orthodox Brahmin, a karate fighter, a dwarf, a scientist, a spy, an out cast person, a dark man, a robber, a philosopher and a special role.”
“Anil Ambani, Group Chairman & CEO of Anil Dhirubhai Ambani Group (ADA Group) and Steven Spielberg, superstar Hollywood director reportedly sign film deal for around Rs. 2,400 crores (between $ 500 million & $ 600 million)”
Agency: DDB Sydney, Australia Executive Creative Director: Matt Eastwood Copywriter: Alex Stainton Art Director: Jakub Szymanski Photographer: Christian Mushenko Typographers: Jason Young, Erwin Santoso Account Supervisor: Penny Sarfati Advertiser’s Supervisor: Helen Farquhar Retoucher: Dennis Monk
As part of our campaign to announce that McDonald’s restaurants are now open at night, we designed an ad that could literally only be read at night. During the day, the reversed test and yellow curve were a curious sight. But after the dark, the back-lit poster was reflected in the glass revealing the complete logo and our message.
What’s life without a little fun ? Stale, isn’t it ? Is there any better feeling than making someone smile ? Probably not. Parle has launched it’s new campaign for Monaco which reflects the same philosophy, “Parle Monaco. Life namkeen banaiiye”. I am not a fan of celebrity ads but there are very few like Aamir Khan who really believes in concept and story telling, be it on 70mm or a commercial of 30 seconds.
The commercial starts with a coach asking Aamir’s friends to take two more rounds of a ground. Aamir mentions that the coach has got a new car and plots a prank. His friends warn him saying, “Woh khadoos kabhi hasa hai kya?“, to which Aamir replies, “Toh aaj hasega“. The coach is shocked to see a huge sratch saying “I love u” on his car. Aamir acts to sympathise with the coach for sometime and then pulls out the “I love u” sticker which leaves even the coach smiling. And the voiceover says “Parle Monaco. Life namkeen banaiiye”. Sensible humor goes well with anything and everything and this will be well received by the youth.
The element of humor combined with likeable weirdness make the Bingo ads interesting. The past campaigns have created a connect with youth by unusual fun filled plots and this commerical takes it a step further. Great job!!
(2 votes, average: 3.5 out of 5)
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