“Terrorists attack the Sri-Lankan cricketers in Lahore.”
“Youth to contest the forthcoming elections.”
“Tension between the two Khans of Bollywood.”
Via [Amul]
  (3 votes, average: 3 out of 5) Loading ... |
“The faster catering service.”
Agency: Draftfcb, Hamburg, Germany
Though it reminded me the campaign for KitKat, I was about to like the execution and term it is as ‘inspired by’ and not exactly ‘copy cat’. But then joelapompe showed the mirror with the following campaigns done earlier on same concept.
“Domino’s Pizza - Fast delivery service.”
Agency: Ogilvy & Mather, Singapore
“Pizza-Hut Delivery - Now faster than ever.”
Agency: JWT, Portugal
“Vegemite gets you going”
Agency: Mojo Partners, Australia
 (2 votes, average: 3.5 out of 5) Loading ... |
“Only 4.9% fat.”
This is an ad for Miracel Whip, a salad dressing and sandwich spread. A ridiculously simple and smart idea which conveys the product benefit of low fat efficiently. Some people might criticize it by taking literally but I think we all can do with a little bit of sense of humor. I won’t be surprised though if someone says it is done earlier.
Agency: Draftfcb Hamburg, Germany
Creative Directors: Bill Biancoli, Katrin Flügel
Art Director: Jula Böhm
Copywriter: Martin Magnet
Photographer: Stephan Försterling
Published: December 2009
Via [adsoftheworld]
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(6 votes, average: 4.67 out of 5) Loading ... |
“Have a break.”
KitKat has come up with a smart and refreshing idea which goes on well with their punch line Have a break. They claim to have a website where nothing happens. There is no link from the page, no content apart from KitKat logo/punch line and the following message.
“If you detect something happening here it’s probably a bug and we’ll try to fix it. Please report any incident to thefirstworldwidewebsitewerenothinghappens@thefirstworldwidewebsitewere
nothinghappens.com. When confirmed you’ll be rewarded.”
This is a great cost-effective campaign and I am sure it is going to spread wildly in cyber world.
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(5 votes, average: 3.6 out of 5) Loading ... |
Yo Tomo in Spanish translates to I take in English. This campaign is to promote milk consumption. Nice art but not sure how it is promoting milk.
Agency: Eva, Santiago, Chile
Creative Director/Copywriter: José Silva
Art Director: Chang Lee
Photographer: Manuel Kojchen
Published: 2007
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(9 votes, average: 2.67 out of 5) Loading ... |
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