“Granny is back.”
Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Copywriter: Fábio Tedeschi
Art Director: Leandro Camara
Photographer: Gustavo Zylbersztajn
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“Harry’s bread. Nice and soft.”
Agency: TBWA, Paris
Creative Director: Erik Vervroegen, Jessica Gerard-Huet
Copywriter: Daniel Perez
Art Director: Javier Rodriguez
Photographer: Bernard Winkerlmann
Published: 2006
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Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.
Agency: Leo Burnett, USA
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“Tab bhi phekta tha,
ab bhi phekta hai!”
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“Bad food, bad dog.”
Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009
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