Heinz Tomato Kethcup : Thick
July 26, 2008 – 2:27 pm by Bibhuti | No Comments »
Agency: Leo Burnett Paris, France
Published: 2002
Via [joelapompe]
  (2 votes, average: 4 out of 5) Loading ... |
Holiland Sugar-Free Cake : Sugar Cubes
July 25, 2008 – 11:54 am by Bibhuti | No Comments »
Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Ning Yang, Qi Liu
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang
Via [adsoftheworld]
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(1 votes, average: 4 out of 5) Loading ... |
Amul : The Taste of India
June 28, 2008 – 12:07 pm by Bibhuti | No Comments »
“Big budget Indian movie ‘Dasavataram’ stands for 10 avatars with popular actor Kamal Hasan performing ten different roles - orthodox Brahmin, a karate fighter, a dwarf, a scientist, a spy, an out cast person, a dark man, a robber, a philosopher and a special role.”
“Anil Ambani, Group Chairman & CEO of Anil Dhirubhai Ambani Group (ADA Group) and Steven Spielberg, superstar Hollywood director reportedly sign film deal for around Rs. 2,400 crores (between $ 500 million & $ 600 million)”
Via [Amul]
 (2 votes, average: 3.5 out of 5) Loading ... |
McDonald’s : Night
June 26, 2008 – 11:41 am by Bibhuti | No Comments »
Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk
Via [adsoftheworld]
Concept:
As part of our campaign to announce that McDonald’s restaurants are now open at night, we designed an ad that could literally only be read at night. During the day, the reversed test and yellow curve were a curious sight. But after the dark, the back-lit poster was reflected in the glass revealing the complete logo and our message.
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(3 votes, average: 4 out of 5) Loading ... |
Amul : The Taste of India
June 12, 2008 – 2:43 pm by Bibhuti | No Comments »
“Hike in Indian retail fuel prices triggering cost concerns amongst users.”
“Heavy monsoon rainfall in Mumbai - India, water-logging streets and disrupting transport resulting inconvenience to people.”
Via [Amul]
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(2 votes, average: 4 out of 5) Loading ... |
Halls : Fridge
June 11, 2008 – 1:39 pm by Bibhuti | No Comments »
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(2 votes, average: 4 out of 5) Loading ... |
Parle Monaco : I Love U
June 9, 2008 – 11:45 am by Bibhuti | No Comments »Agency: Everest Brand Solutions, India
Director: Pushpendra Singh
Creative directors: Vipin Dhyani,Chetan Jagtap,John Khalkho
What’s life without a little fun ? Stale, isn’t it ? Is there any better feeling than making someone smile ? Probably not. Parle has launched it’s new campaign for Monaco which reflects the same philosophy, “Parle Monaco. Life namkeen banaiiye”. I am not a fan of celebrity ads but there are very few like Aamir Khan who really believes in concept and story telling, be it on 70mm or a commercial of 30 seconds.
The commercial starts with a coach asking Aamir’s friends to take two more rounds of a ground. Aamir mentions that the coach has got a new car and plots a prank. His friends warn him saying, “Woh khadoos kabhi hasa hai kya?“, to which Aamir replies, “Toh aaj hasega“. The coach is shocked to see a huge sratch saying “I love u” on his car. Aamir acts to sympathise with the coach for sometime and then pulls out the “I love u” sticker which leaves even the coach smiling. And the voiceover says “Parle Monaco. Life namkeen banaiiye”. Sensible humor goes well with anything and everything and this will be well received by the youth.
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(2 votes, average: 4.5 out of 5) Loading ... |
