Pringles Hot & Spicy : Hot Air Balloon
May 29, 2008 – 1:00 pm by Bibhuti | No Comments »
Agency: Callegari Berville Grey Paris, France
  (4 votes, average: 4.25 out of 5) Loading ... |
Bingo : Godzilla
May 26, 2008 – 10:04 am by Bibhuti | No Comments »The element of humor combined with likeable weirdness make the Bingo ads interesting. The past campaigns have created a connect with youth by unusual fun filled plots and this commerical takes it a step further. Great job!!
 (2 votes, average: 4 out of 5) Loading ... |
Amul : The Taste of India
May 13, 2008 – 9:34 am by Bibhuti | No Comments »
Harbhajan Singh pet named Bhajji in a disgraceful act of slapping India teammate S. Sreesanth in the opposite team after Indian Premier League cricket match at Mohali, India.
China’s crackdown on protests by Tibetan activists
Via [amul]
|
(2 votes, average: 3 out of 5) Loading ... |
Pepsi : Mind It
May 6, 2008 – 8:35 am by Shiva | No Comments »Totally Refreshing!!! Totally Southie Isstyle!!!
Of all the youngistan ads, this is a winner. There can be no one who has not been awed by Rajinikanth’s screen presence. This commercial emulates to an extent Rajini’s screen antics and surely does it well.
The “voice over” dubbing done for I YUM YUM YUS DHONI totally syncs with Dhoni’s persona. Everything about the ad was good - be it the facial hair style, the sun glasses, be it the decoration along the edges of the band. The ultimate was the ‘Cigarette look-alike’ thing turning into a straw. Kudos to the creative director behind it. Awesome!!!
|
(2 votes, average: 4 out of 5) Loading ... |
Nestle KitKat : Have a Break
April 28, 2008 – 12:47 pm by Sulakshan | No Comments »
“Have a break. Have a KitKat.”
Agency: JWT London, UK
Creative Directors: Nick Bell, Russell Ramsey, Howard Wilmott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Photographer: Mike Russell
Account: John Mitchell, Nick Jackson
Via [adsoftheworld]
This ad is a fine example of simple and effective advertising. Use of two KitKat bars as a pause symbol effectively communicates the idea of ‘Have a Break, Have a KitKat’. Another beauty of this ad is that it is a universal ad. It can be effectively used anywhere across the world.
|
(3 votes, average: 3.33 out of 5) Loading ... |
Cadbury Perk : Cast Away
April 19, 2008 – 5:34 am by Bibhuti | No Comments »Agency: O&M, India
Main zindagi ka saath nibhata chala gaya
Har fikr ko dhuen mein udata chala gaya
The soul of the above beautiful lines is reflected in the new Cadbury Perk commercial in Cast Away style. The ad features Sharman Joshi who is on his own on a deserted remote island with only a flash gun and a box of Perk. All his efforts to escape from the island fail and he surrenders to his fate and learns to survive. One fine day, he sees a ship in the distant horizon and torches the flare gun and shoots it in the sky. The flare goes straight into the ship which bursts into flames and sinks.
With the last ray of hope gone he is back with his Perk and the voiceover says, “Yeh life hai… take it lightly. Cadbury Perk“. And then to his delight, he notices a beautiful girl walking to her from the debris of the recently sunk ship.
In second version of ad, the girls wants to go back and he will throw a bottle in sea with a note “Please send ship”. He will get the ship inside the bottle after some days and it’s again Perk which comes to rescue:)
Cadbury is trying to promote Perk which is a light, wafer-based chocolate with the theme “Take it lightly“. Kids and young people being the main consumers for choclate, this fun filled humorous approach works well.
|
(3 votes, average: 3.33 out of 5) Loading ... |
Sprite - Yeh Hai Hindustan Meri Jaan
April 7, 2008 – 10:52 am by Sulakshan | 3 Comments »Sprite recently launched this commercial which is a spoof of Pepsi’s ‘Yeh Hai Youngistan Meri Jaan‘ Commercial, starring Shahrukh, Ranbir and Deepika. This ad does well as a spoof, but the problem is it does it too well. People will remember it more as a spoof of Pepsi ad and less as a Sprite ad. In my view, it promotes Pepsi, more than it promotes Sprite. Proof of this is that many of my friends have asked me to post ‘wo Pepsi ke ad ka spoof’.
The earlier Sprite ad was much better. It was refreshing, it was different and it perfectly suited its punch line - ‘Seedhi Baat, No Bakwas’. Infact that ad was much better and effective than the Pepsi’s ad.
In my opinion such spoof ads should be used in viral marketing and should be limited to internet or movie theaters. Or if you really need to fight the war (cola war), you should come up with such spoofs early. I mean this ad would have been really effective had it been launched within a week of Pepsi’s ad launch. Launching this ad two months after Pepsi’s ad, helps Pepsi more than it helps Sprite, Seedhi Baat, No Bakwas.
|
(3 votes, average: 4 out of 5) Loading ... |
