Junior Horlicks : Rainy Days

January 31, 2008 – 2:08 pm by Bibhuti | No Comments »

(4 votes, average: 3.75 out of 5)

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Tags: Health Drink, Horlicks, Kid

Wolf Hot Sauce : Hand Dryer

January 22, 2008 – 11:07 am by Bibhuti | 1 Comment »

Advertising Agency: McCann Erickson Thailand
Art Director: Noppadon Shinkhem
Photographer: Chubcheevit
Published: November 2007

I don’t know why but toliet seems to be a hot place for guerilla campaigns. This is a clever marketing idea where images were placed on hand dryers in toilets to make the statement that Wolf Sauce is so “Hot”. Very funny and hard to ignore.

(4 votes, average: 3.75 out of 5)

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Tags: Ambient, Guerilla, Hot, Sauce, Thailand

Maggi : 2 Minutes

January 5, 2008 – 3:51 pm by Bibhuti | No Comments »

We all remember the television commercial of Maggi from Doordarshan days. The kid cries “Mummy bhook lagi” after coming back from school and the mom says “Bus do minute”. Maggi has become synonymous with 2 minutes (Instant ready) to such an extent that when Sourav Ganguly was terribly out of form the joke going around was:

How to Cook Maggie?
4 simple steps to cook Maggi noodles.
Step 1: boil one cup of water.
Step 2: as soon as ganguly goes for batting, put the noodles in the boiled water and put the tastemaker.
Step 3: stir till ganguly is onfield.
Step 4: As soon as ganguly is back in pavilion, your noodles r ready to eat.

(2 votes, average: 3.5 out of 5)

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Tags: Maggi, Noodle

Pedigree : For Strong Dogs

December 21, 2007 – 4:23 pm by Bibhuti | No Comments »

Agency: TBWA, Wien
Creative Director: Robert Wohlgemuth, Gerd Turetschek, Elli Hummer
Copywriter: Karin Schalko
Art Director: Jeff Stenzenberger
Photographer: Andreas Franke
Illustrator: Fanni Kovacs