GNC Burn 60 : Burn Bag

“To illustrate the slimming benefits of GNC Burn 60, a complimentary Burn Bag was given with every bottle purchased.”

Congratulations to the agency for coming up with such a simple but effective ambient campaign. This is the kind of idea which makes you think, “Why didn’t it occur to me?”.

Agency: DDB DM9 JaymeSyfu, Manila, Philippines
Executive Creative Director: Merlee Jayme, Eugene Demata
Creative Director: Gogie Sinson, Allan Montayre
Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Ambient, DDB DM9 JaymeSyfu, Guerilla, pharmaceutical, Philippines, Weight Loss

YMCA Fitness Program : Fat Pants

“Lose the weight. Donate the pants. Fatpants.org”

They helped the Greater Twin Cities YMCA increase awareness of their fitness programs by organizing a fatpants drive. Donation boxes were placed in YMCA lobbies and, as they lost weight, members were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the Y’s weight loss programs. The campaign was so successful that Macys and the Gap started offering Y members discounts on their next pair of pants. In just a few months, thousands of pants were collected and donated to the local Salvation Army.

Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Brett Knutson
Published: May 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Fitness, Health and Beauty, Minneapolis, Preston Kelly, USA, YMCA

Voltaren Pain Relief Gel : BrainMail

“Silence the pain.”

Agency: Saatchi & Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Art Director: Maria Polovinkina
Copywriter: Eugeniy Danilov
Published: July 2010

Via [ibelieveinadv]

(2 votes, average: 2.5 out of 5)  Loading ...

Tags: Health and Beauty, Russia, Saatchi & Saatchi, Voltaren

Pantene : Salt Shaker

Dandruff is not appetizing. And that’s what they exactly show. Salt shakers, in the design of a women’s head were placed in bars, resturants and canteens. When the salt shaker is shaken, salt crystals trickle out like dandruff. Or remain, as usual for salt shakers, lying on the women’s head. But the salt shaker also offers the solution - Pantene Anti-Dandruff Shampoo.

Agency: Grey G2/Group Düsseldorf, Germany

(1 votes, average: 4 out of 5)  Loading ...

Tags: Düsseldorf, Germany, Grey G2/Group, Hair, Health and Beauty, Pantene, Shampoo

Strepsils : Up the Volume

Agency: Euro RSCG Espana, Madrid
Chief Creative Officer/Creative Directror: Germán Silva
Creative Directors: Haitz Mendibil, Ekhi Mendibil
Copywriter: Luis Munné
Art Director: Jacobo Concejo
Advertiser’s Supervisor: Christin Lambert
Account Supervisors: Carla Tortosa, Cristina Tardío
Photographer: Grupo Rafael

(1 votes, average: 3 out of 5)  Loading ...

Tags: Euro RSCG Espana, Madrid, Strepsils

Lynx / Axe : 2010 World Cup Finals

As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

Agency: BBH, UK
Creative Director: Dominic Goldman
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Photographer: Norbert Kniat
Typographer: Rich Kennedy
Producer: Jeremy Gleeson, Amanda Robertson
Design & Retouching: Gary Mead, Alex Murray
Team Manager: Katja Dienel
Team Director: Keir Mather
Planner: Tim Jones
Engagement Planner: Ben Shaw

Via [adsofhteworld]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Axe, BBH, FIFA World Cup, Health and Beauty, Lynx, UK

Voltaren : Sport Commentator

“The joy of movement.”

Agency: Saatchi&Saatchi, Romania
Creative Director: Jorg Riommi
Art Director: Ionut Vlad
Copywriter: Andreea Bagita

(1 votes, average: 4 out of 5)  Loading ...

Tags: pharmaceutical, Romania, Saatchi&Saatchi, TVC