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Axe : Train

July 19, 2008 – 10:28 am by Bibhuti | No Comments »

The Axe Effect

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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Schwarzkopf Anti-Dandruff-Shampoo : Legerdemain

July 13, 2008 – 5:16 am by Bibhuti | 1 Comment »

Schwarzkopf Anti-Dandruff-Shampoo

Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei, Eric Schoeffler
Creative Directors: Heiko Freyland, Alexander Reiss
Art Directors: Fabian Kirner, Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold

Via [adsoftheworld]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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Axe : Grave

July 9, 2008 – 1:35 pm by Bibhuti | No Comments »

The Axe Effect

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 2.67 out of 5)
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Axe : Broom

July 7, 2008 – 11:13 am by Bibhuti | No Comments »

The Axe Effect

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 2.67 out of 5)
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Axe : Skunk

June 2, 2008 – 11:58 am by Bibhuti | No Comments »

The Axe Effect

Agency: JWT, Cairo
Copywriter: Dina Elhawary
Art Director: Moheb Mounir
Creative Director: Hesham Ellabban
Executive Creative Director: Fady Chamaa

Via [adsilike]

OBJECTIVE
To communicate the irresistible fragrance of Axe in a relevant manner to the young hip trendsetters.

IDEA
In order to communicate the full extent of “The Axe Effect”, and create word of mouth, a DM tool was sent out along with an outdoor party invitations to trendsetters.

RESULT
Those who received the DM material shared it with friends, and as a result, word of mouth created even more hype around the idea.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 5 out of 5)
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Wonderbra : Cross

May 18, 2008 – 1:53 pm by Bibhuti | No Comments »

Wonderbra

Agency: Publicis Conseil, Francia

Via [chiquiad]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.75 out of 5)
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Kofukan Therapy Center : Shiastu

May 6, 2008 – 4:47 am by Bibhuti | No Comments »

Kofukan Therapy Center

Agency: Quê Rio de Janeiro, Brazil
Via [directdaily]

Shiatsu is a millenary relaxing technique that means “finger pressure”. Upon pressing any point of this poster, we hear a sound similar to that of ribs cracking. The poster has two sheets of bubble wrap behind it.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 3.5 out of 5)
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