Axe Music Star : Payback Time

“Get back what music stars have taken away from you”.

Agency: Ponce, Buenos Aires, Brazil
General Creative Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce
Art Director: Hernan Cerdeiro
Copywriter: Ariel Serkin
Chief Agency Producer: Roberto Carsillo
Producer: Selva Dinelli

Production Company: Rebolucion, Buenos Aires
Director: Armando Bo
Executive Producer: Patricio Alvarez Casado
Producer: Axel Linari
DP: Javier Julia
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Post-Production: Pickle
Music: Animal Music

(4 votes, average: 4.25 out of 5)  Loading ...

Tags: Axe, Brazil, Buenos Aires, deodorant, Health and Beauty, Ponce

Jeternel Beauty Clinic : Wrinkle

“Fast wrinkle removal.”

Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevynnykh
Copywriter: Evgeny Primachenko
Illustrator and Designer: Dmitry Maslakov
Published: August 2009

Via [briefblog]

(3 votes, average: 4 out of 5)  Loading ...

Tags: Beauty Clinic, Health and Beauty, Jeternel, Russia, Voskhod

Joymain Hair Strengthening Shampoo : Knife

Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Qing Zhao, Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang

Via [pixelblog]

(5 votes, average: 4 out of 5)  Loading ...

Tags: China, Health and Beauty, Joymain, JW&K Advertising, Shampoo

Amul : The Taste of India

“Inauguration of the Bandra Worli sea link in Mumbai.”

“Tribute on the untimely death of King of Pop Michael Jackson.”

“Controversy surrounding the friendship of Sachin Tendulkar and Vinod Kambli.”

The Amul campaign with “Butter girl” as mascot was started in 1967. It is probably the longest running outdoor campaign based on a theme and in the process of entering Guinness Book of World Records. You will find hoardings with humorous take on every important political and sociological subject. People can easily connect to the humor and that makes it work. I hope the ads keep coming for ever.

Via [Amul]

(3 votes, average: 4 out of 5)  Loading ...

Tags: Amul, Butter, Food, India

Dextro Energy : Math

“Concentration is the solution. Instant energy for better performance.”

An ad involving Math but logic nowhere to be seen. A typical case of trying to sell anything and everything using skin.

Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Mathias Lamken, Daniel Ernsting
Art Directors: Simon Jasper Philipp, Mathias Müller, Nina Burmeister, Anna-Kristina Schröder
Copywriter: Ayako Yokoo
Photographer: Sven Glage
Published: April 2008

Via [adsoftheworld]

(3 votes, average: 4 out of 5)  Loading ...

Tags: Dextro, Germany, Kempertrautmann, pharmaceutical