Parisloft Dental Clinic : Egg Yolk
August 6, 2008 – 1:01 pm by Bibhuti | No Comments »
“We don’t like yellow.”
  (1 votes, average: 4 out of 5) Loading ... |
Axe : Confession Box
July 29, 2008 – 11:30 am by Bibhuti | No Comments »
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Axe : Train
July 19, 2008 – 10:28 am by Bibhuti | No Comments »
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(1 votes, average: 4 out of 5) Loading ... |
Schwarzkopf Anti-Dandruff-Shampoo : Legerdemain
July 13, 2008 – 5:16 am by Bibhuti | 1 Comment »
Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei, Eric Schoeffler
Creative Directors: Heiko Freyland, Alexander Reiss
Art Directors: Fabian Kirner, Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold
Via [adsoftheworld]
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(1 votes, average: 4 out of 5) Loading ... |
Axe : Grave
July 9, 2008 – 1:35 pm by Bibhuti | No Comments »
 (3 votes, average: 2.67 out of 5) Loading ... |
Axe : Broom
July 7, 2008 – 11:13 am by Bibhuti | No Comments »
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(3 votes, average: 2.67 out of 5) Loading ... |
Axe : Skunk
June 2, 2008 – 11:58 am by Bibhuti | No Comments »
Agency: JWT, Cairo
Copywriter: Dina Elhawary
Art Director: Moheb Mounir
Creative Director: Hesham Ellabban
Executive Creative Director: Fady Chamaa
Via [adsilike]
OBJECTIVE
To communicate the irresistible fragrance of Axe in a relevant manner to the young hip trendsetters.
IDEA
In order to communicate the full extent of “The Axe Effect”, and create word of mouth, a DM tool was sent out along with an outdoor party invitations to trendsetters.
RESULT
Those who received the DM material shared it with friends, and as a result, word of mouth created even more hype around the idea.
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(3 votes, average: 5 out of 5) Loading ... |
