Diabetes Association of Sri Lanka : Fork Spoon
December 23, 2011 – 1:15 pm by Bibhuti | No Comments »
Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, they took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.
Agency: Saatchi & Saatchi, Sri Lanka
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Prasad Weerasekara
Photographer: Dinesh Gunaratne
Published: November 2011
  (2 votes, average: 4 out of 5) Loading ... |
