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Listermint Mouthwash : Church

March 29, 2008 – 12:06 pm by Bibhuti | No Comments »

Listermint Mouthwash

“Bad breath affects those closest to you.”

Agency : JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: John Lam
Copywriter: Jason Ross
Photographer: Brock Elbank
Designer: Jeffrey Oley
Retoucher: Jason Riddell, Mark Young

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3 out of 5)
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Clinic All Clear: Traffic

March 27, 2008 – 11:20 am by Bibhuti | No Comments »

Clinic All Clear

“Get the city out of your hair.”

Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007

Via [adsoftheworld]

It’s easy to be complex but difficult to be simple. This campaign for Clinic All Clear strikes precisely with simplicity of thought. We all experience traffic daily and can easily relate to the theme “Get the city out of your hair“. And the illustration speaks more than the words. Great job.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.5 out of 5)
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Axe : Happy Holi

March 20, 2008 – 10:23 pm by Bibhuti | No Comments »

The Axe Effect

Agency: Lowe Lintas, India
Published: 2001

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4.5 out of 5)
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Diadermine : Wrinkle Expert

March 17, 2008 – 2:39 am by Bibhuti | No Comments »

Diadermine Wrinkle Expert

Agency: BBDO, Germany

Simple idea and executed nicely to give the message that you use Diadermine and remain young forever. My only question: Is the husband fool or this product is only for women or it is intelligent enough to identify men’s skin and react instantly?

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 3.5 out of 5)
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Weider-Tera Fitness Club : Expander

March 15, 2008 – 1:23 pm by Bibhuti | No Comments »

Weider-Tera Fitness Club

Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia

Via[adsoftheworld]

The expander was sent to club members with a message ‘Don’t give up halfway.’ A clever idea to convey the message that the club will make them thinner and taller.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 5 out of 5)
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Koleston Naturals : Skyline

March 6, 2008 – 2:04 pm by Bibhuti | 1 Comment »

Koleston Hair Care Products

Agency : H&C-Leo Burnett Beirut, Lebanon

The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman’s hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.

This is a brilliant idea but I have my doubt about the effectiveness. A person who observes the billboard at different times of day can really appreciate such an innovative concept. But for others it will be just another billboard.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.75 out of 5)
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Olay

March 1, 2008 – 4:17 am by Bibhuti | No Comments »

Olay Skin Care

Olay Skin Care

Olay Skin Care

Agency: Saatchi & Saatchi Amsterdam, Netherlands
Copywriter: Menno Schipper
Creative Director: Magnus Olsson
Art Director / Illustrator: Nils Taildeman

Via [adsoftheworld]

It took me a while before I got the concept of this advertisement. Each number is created using the letters of a higher number in text(Sixty -> 51, Forty Six -> 37, Fifty Eight -> 42). The message is that Olay helps to correct your age. This is an innovative idea but I don’t think it is effective. Not many people will pay that much of attention to understand it. Also the visuals look a bit boring.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.67 out of 5)
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